Xetera
How we got $222K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Xetera is a personal blog by a software developer named Xetera who writes about code, reverse-engineering, anti-abuse and databases. The pages describe an individual developer seeking work opportunities, not a business offering products or services to customers.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Xetera this business | $1.5M | — |
| Supplement World Oklahoma City | $3.0M | 0.0 mi |
| Natural Grocers Oklahoma City | $3.0M | 0.1 mi |
| Stork Land & Kids Too Oklahoma City | $4.2M | 0.1 mi |
| Lighting Concepts Oklahoma City | $4.2M | 0.1 mi |
| Cricket Wireless Oklahoma City | $1.5M | 0.1 mi |
| Adam & Eve Stores Oklahoma City | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $222K |
| Multiple for this size and industry | 2× |
| Value range | $56K – $396K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $485K – $2.3M |
| EBITDA range | $35K – $165K |
| Industry (NAICS) | Retail Trade (443) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Xetera
Xetera is a retail trade company in Oklahoma City, Oklahoma, in business since 2019. Its estimated annual revenue is about $1.5M, with roughly $111K of EBITDA. Its estimated business value is $222K (likely range $56K–$396K).
Common questions
- Who owns Xetera?
- The owner of Xetera isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Xetera make?
- SeeBITDA estimates Xetera's annual revenue at about $1.5M (likely between $485K and $2.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Xetera worth?
- About $222K, roughly 2× its estimated EBITDA of $111K, typical for a retail trade company its size. Likely range: $56K–$396K.
- When was Xetera founded?
- Xetera has been in business since 2019.