Varsity Bus Sales
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- Family in the business (Toni Thomason, Owner)
From public records and the company's website, not a statement that it's for sale.
What they do
Varsity Bus Sales is a family owned and operated business that helps schools and organizations find the right bus for their needs and budget.
From the company's website. Industry: Car dealers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Varsity Bus Sales this business | $22.7M | — |
| EMERGENCY VEHICLE RESOURCES LLC Claremore · 1 employees | $1.5M | 0.6 mi |
| Route 66 Cars and Trucks Claremore | $22.7M | 1.0 mi |
| J K Kustom Cycles LLC Claremore | $22.7M | 1.5 mi |
| Jay Hatfield Motorsports of Claremore Claremore | $22.7M | 1.7 mi |
| Burk's Ford Playland Claremore | $22.7M | 2.1 mi |
| CarsonzCars Claremore | $22.7M | 3.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $366K – $6.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.5M – $43.0M |
| EBITDA range | $153K – $1.9M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“In 2014, with over 15 years of prior sales experience, my wife and I chose to start our own business, Varsity Bus Sales.”
Leadership
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Varsity Bus Sales
Varsity Bus Sales is a family-owned car dealers company in Claremore, Oklahoma, in business since 2014. It is owned by Brandon & Toni Thomason. Its estimated annual revenue is about $22.7M, with roughly $996K of EBITDA. Its estimated business value is $3.0M (likely range $366K–$6.8M).
Common questions
- Who owns Varsity Bus Sales?
- Varsity Bus Sales is owned by Brandon & Toni Thomason, according to public sources such as the company's website or filings.
- How much revenue does Varsity Bus Sales make?
- SeeBITDA estimates Varsity Bus Sales's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Varsity Bus Sales worth?
- About $3.0M, roughly 3× its estimated EBITDA of $996K, typical for a car dealers company its size. Likely range: $366K–$6.8M.
- When was Varsity Bus Sales founded?
- Varsity Bus Sales has been in business since 2014.