The Permanent Makeup Place
How we got $211K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Permanent Makeup Place offers permanent makeup and related beauty services in Yukon, OK, with services listed for brows, eyeliner, lips, and color boosts, plus ear piercing and permanent jewelry.
From the company's website. Industry: Hair & beauty salons.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Permanent Makeup Place this business | $436K | — |
| Shaggy's Hair Salon Yukon | $436K | 0.3 mi |
| The Cutting Floor Yukon | $436K | 0.3 mi |
| Dru+Co. Beauty Loft. Hinton | $436K | 0.3 mi |
| Pearl Nails Oklahoma City | $436K | 0.3 mi |
| CQ Fashion Yukon | $436K | 0.3 mi |
| KM Aesthetics LLC Oklahoma City | $436K | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $211K |
| Multiple for this size and industry | 2.1× |
| Value range | $63K – $396K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $162K – $683K |
| EBITDA range | $37K – $157K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Permanent Makeup Place
The Permanent Makeup Place is a hair & beauty salons company in Yukon, Oklahoma, in business since 2015. It is owned by Alayna Cole. Its estimated annual revenue is about $436K, with roughly $100K of EBITDA. Its estimated business value is $211K (likely range $63K–$396K).
Common questions
- Who owns The Permanent Makeup Place?
- The Permanent Makeup Place is owned by Alayna Cole, according to public sources such as the company's website or filings.
- How much revenue does The Permanent Makeup Place make?
- SeeBITDA estimates The Permanent Makeup Place's annual revenue at about $436K (likely between $162K and $683K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Permanent Makeup Place worth?
- About $211K, roughly 2.1× its estimated EBITDA of $100K, typical for a hair & beauty salons company its size. Likely range: $63K–$396K.
- When was The Permanent Makeup Place founded?
- The Permanent Makeup Place has been in business since 2015.