Outside Inc
- Joe PappalardoCo-Founder and CEO · Company website
How we got $1.2M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Outside Inc is a Catoosa, Oklahoma outdoor company offering French drains, landscaping, and a monthly home maintenance membership for homeowners in the Tulsa area.
From the company's website. Industry: Building Material and Garden Equipment and Supplies Dealers.
Customers & suppliers
Suppliers & brands
- Lyon Financial · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Outside Inc this business | $4.0M | — |
| Hooks Catoosa | $5.2M | 0.7 mi |
| Phillips 66 Catoosa | $5.2M | 0.7 mi |
| Hook's Convenience Store Catoosa | $3.0M | 0.7 mi |
| EZ PZ 2 Catoosa | $5.2M | 0.7 mi |
| Catoosa Port Liquor Catoosa | $3.0M | 0.7 mi |
| John's Specialty Jeans Catoosa | $1.7M | 0.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.2M |
| Multiple for this size and industry | 2.4× |
| Value range | $362K – $1.9M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Building Material and Garden Equipment and Supplies Dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (12%). Treat these as a rough guide.
| Revenue range | $1.6M – $5.7M |
| EBITDA range | $188K – $677K |
| Industry (NAICS) | Building Material and Garden Equipment and Supplies Dealers (444) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Outside Inc
Outside Inc is a building material and garden equipment and supplies dealers company in Catoosa, Oklahoma, in business since 2019. It is owned by Paul Sullins (Co-Founder and President). Its estimated annual revenue is about $4.0M, with roughly $479K of EBITDA. Its estimated business value is $1.2M (likely range $362K–$1.9M).
Common questions
- Who owns Outside Inc?
- Outside Inc is owned by Paul Sullins (Co-Founder and President), according to public sources such as the company's website or filings.
- How much revenue does Outside Inc make?
- SeeBITDA estimates Outside Inc's annual revenue at about $4.0M (likely between $1.6M and $5.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Outside Inc worth?
- About $1.2M, roughly 2.4× its estimated EBITDA of $479K, typical for a building material and garden equipment and supplies dealers company its size. Likely range: $362K–$1.9M.
- When was Outside Inc founded?
- Outside Inc has been in business since 2019.