Ajax Motorsports
- Bryan OsborneService Manager · Company website
- Haley HalleyAdministrative Assistant · Company website
- Mason SmithSales Associate · Company website
- Cody RaderSales/Marketing · Company website
- Travin WileyParts Specialist · Company website
How we got $252K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 53 years (since 1973)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Ajax Motorsports is a powersports dealer in Oklahoma City, OK, selling and servicing motorcycles, ATVs, UTVs and e-bikes, with parts and service departments. It describes itself as offering a wide variety of powersports products and a friendly, knowledgeable staff.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- KTM · brand it sells or installs
- Husqvarna · brand it sells or installs
- Kawasaki · brand it sells or installs
- Can-Am · brand it sells or installs
- GASGAS · brand it sells or installs
- Stark · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Ajax Motorsports this business | $2.3M | — |
| SOONER SCHOOTERS OF OKLAHOMA, LLC Oklahoma City · 3 employees | $3.1M | 0.9 mi |
| OKLAHOMA RV CENTER, LLC Moore · 19 employees | $17.3M | 1.1 mi |
| TERRY'S TRAILERS INC Oklahoma City · 3 employees | $3.3M | 1.1 mi |
| INNOVATIVE CYCLESPORTS LLC Moore · 5 employees | $4.0M | 1.2 mi |
| Marrinas Boats Oklahoma City | $22.5M | 1.3 mi |
| BRIAN DAVIS ATV, INC Oklahoma City · 3 employees | $3.5M | 2.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $252K |
| Multiple for this size and industry | 2× |
| Value range | $90K – $414K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Motorcycle, ATV, and All Other Motor Vehicle Dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (5%). Treat these as a rough guide.
| Revenue range | $1.0M – $3.2M |
| EBITDA range | $56K – $173K |
| Industry (NAICS) | Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Denny and Marilyn Beitler started Ajax Motorcycle Accessories in the fall of 1973.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Ajax Motorsports
Ajax Motorsports is a car dealers company in Oklahoma City, Oklahoma, in business since 1973. It is owned by Bobby Garrison. Its estimated annual revenue is about $2.3M, with roughly $126K of EBITDA. Its estimated business value is $252K (likely range $90K–$414K).
Common questions
- Who owns Ajax Motorsports?
- Ajax Motorsports is owned by Bobby Garrison, according to public sources such as the company's website or filings.
- How much revenue does Ajax Motorsports make?
- SeeBITDA estimates Ajax Motorsports's annual revenue at about $2.3M (likely between $1.0M and $3.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Ajax Motorsports worth?
- About $252K, roughly 2× its estimated EBITDA of $126K, typical for a car dealers company its size. Likely range: $90K–$414K.
- When was Ajax Motorsports founded?
- Ajax Motorsports has been in business since 1973.
- Is Ajax Motorsports for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 53 years (since 1973); no family successor named on its website.