Diamondback Harley-Davidson
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Diamondback Harley-Davidson is a Harley-Davidson motorcycle dealer in Lawton, OK offering new and used Harley-Davidson motorcycles and trikes, along with service, parts, and financing.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- Harley-Davidson · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Diamondback Harley-Davidson this business | $22.7M | — |
| Lawton Chrysler Jeep Dodge Ram Lawton | $22.7M | 0.1 mi |
| M&N DEALERSHIPS V, LLC Lawton · 54 employees | $78.6M | 0.1 mi |
| AquaMarine Boats Lawton | $22.7M | 0.6 mi |
| Aquamarine Lawton | $22.7M | 0.6 mi |
| Nissan Of Lawton Lawton | $22.7M | 0.8 mi |
| L&C AUTO GROUP LLC Lawton · 37 employees | $48.4M | 0.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $366K – $6.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.5M – $43.0M |
| EBITDA range | $153K – $1.9M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Diamondback Harley-Davidson
Diamondback Harley-Davidson is a car dealers company in Lawton, Oklahoma, in business since 2019. It is owned by Donna & Willy Sullivan (Owners). Its estimated annual revenue is about $22.7M, with roughly $996K of EBITDA. Its estimated business value is $3.0M (likely range $366K–$6.8M).
Common questions
- Who owns Diamondback Harley-Davidson?
- Diamondback Harley-Davidson is owned by Donna & Willy Sullivan (Owners), according to public sources such as the company's website or filings.
- How much revenue does Diamondback Harley-Davidson make?
- SeeBITDA estimates Diamondback Harley-Davidson's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Diamondback Harley-Davidson worth?
- About $3.0M, roughly 3× its estimated EBITDA of $996K, typical for a car dealers company its size. Likely range: $366K–$6.8M.
- When was Diamondback Harley-Davidson founded?
- Diamondback Harley-Davidson has been in business since 2019.