Ihop
How we got $331K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
From public records and the company's website, not a statement that it's for sale.
What they do
IHOP operates breakfast-focused family restaurants offering pancakes, omelettes, and a full menu of breakfast, lunch and dinner items, with dine-in, takeout, delivery and catering at its Norman and Moore, OK locations.
From the company's website. Industry: Restaurants.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| IHOP this business | $1.7M | — |
| Tenderfix By Noah Schnapp Norman | $1.7M | 0.0 mi |
| Jason's Deli Norman | $1.7M | 0.1 mi |
| Ray's BBQ Norman | $1.7M | 0.1 mi |
| Casa Blanca Cocina Mexicana Norman | $1.7M | 0.1 mi |
| Johnny Carinos Norman | $1.7M | 0.1 mi |
| Red Robin Gourmet Burgers Norman | $1.7M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $331K |
| Multiple for this size and industry | 1.8× |
| Value range | $118K – $518K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $753K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Restaurants and Other Eating Places (7225) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Ihop
Ihop is a restaurants company in Norman, Oklahoma, in business since 1997. Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $331K (likely range $118K–$518K).
Common questions
- Who owns Ihop?
- The owner of Ihop isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Ihop make?
- SeeBITDA estimates Ihop's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Ihop worth?
- About $331K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.
- When was Ihop founded?
- Ihop has been in business since 1997.