Populous
How we got $680K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 25 years (since 2001)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Populous is an architecture firm that says it designs the places where people love to be together. Its portfolio centers on sports, entertainment, aviation and transportation facilities.
From the company's website. Industry: Engineering & architecture.
Customers & suppliers
Customers
- Kaiser Permanente Performance Center · named on its website
- Australian Institute of Sport Podium Project · named on its website
- Cardiff Arena · named on its website
- Brisbane Showgrounds · named on its website
- Barclays Center Transformation · named on its website
- New England Patriots New Balance Athletics Center · named on its website
- University of San Diego Palomar Health Student Wellness Center · named on its website
- Cal Poly John Madden Football Center · named on its website
- Vanderbilt University Huber Center · named on its website
- Texas A&M Coolidge Football Performance Center · named on its website
- Geelong Cats AFLW & High-Performance Refresh · named on its website
- Keeneland Paddock Building · named on its website
- Las Vegas Sands Arena - Singapore · named on its website
- Covenant Health Ballpark · named on its website
- Regions Arena · named on its website
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Populous this business | $1.0M | — |
| Acer Analytical Llc Norman | $2.0M | 0.5 mi |
| MITSCHER & ASSOCIATES ARCHITECTS, PLLC Norman · 2 employees | $688K | 0.5 mi |
| SOLARIGHT LIGHTING, LLC Norman · 2 employees | $586K | 0.6 mi |
| CAMPBELL & ASSOCIATES INC Norman · 7 employees | $2.7M | 0.6 mi |
| FoggyOps Norman | $2.0M | 0.7 mi |
| ASSOCIATED ENVIRONMENTAL INDUSTRIES, CORP. Norman · 28 employees | $9.2M | 0.8 mi |
Ranges & sources
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Architectural Services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $362K – $1.6M |
| EBITDA range | $84K – $366K |
| Industry (NAICS) | Architectural Services (541310) |
| Value range | $195K – $1.3M |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Populous is a global design firm that began with a singular focus — to draw people together around the things they love, through experiences that capture all the senses, amplifying the atmosphere of excitement and pure joy shared in human moments.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Populous
Populous is an engineering & architecture company in Norman, Oklahoma, in business since 2001. It is owned by Todd Gralla. Its estimated annual revenue is about $1.0M, with roughly $234K of EBITDA. Its estimated business value is $680K (likely range $195K–$1.3M).
Common questions
- Who owns Populous?
- Populous is owned by Todd Gralla, according to public sources such as the company's website or filings.
- How much revenue does Populous make?
- SeeBITDA estimates Populous's annual revenue at about $1.0M (likely between $362K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Populous worth?
- About $680K, roughly 2.9× its estimated EBITDA of $234K, typical for a engineering & architecture company its size. Likely range: $195K–$1.3M.
- When was Populous founded?
- Populous has been in business since 2001.