SeeBITDAOklahoma

Dickey's Barbecue Pit

Restaurants
  • 115 12th Ave NE Ste 110, Norman, OK
  • Since 1941
  • Family-owned, 2nd generation
  • NAICS 7225
Company websitedickeys.comFind on LinkedInSearch LinkedIn for this company
Estimated valueLow confidence
$332K
$118Klikely range$518K
About 1.8× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$184K
11% of revenue
Employees
—
not reported
Leadership
Laura Rea Dickey
CEO · source · confirmed by 2 sources
Likely to sell
  • Jeff Gruber
    Senior Vice President of Franchise Administration · Company website
  • Ryan Reeves
    Senior Vice President of Franchise Sales · Company website
  • Christine Reddy
    Senior Vice President of Franchise Relations & 3PV · Company website
  • Sarah Rooney
    Senior Vice President of Technology & Training · Company website
  • Lauren Lumbley
    Senior Vice President of Marketing · Company website
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $332K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical restaurants business in Oklahoma$1.7M
Revenue$1.7M
× 11% profit margin$184K
× 1.8 sale multiple = value$332K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 85 years (since 1941)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Dickey's Barbecue Pit in Norman, Oklahoma serves slow-smoked Texas-style barbecue with Southern sides for dine-in, pickup, delivery and catering. It also offers BBQ catering for weddings, events and team box lunches.

Products & services
slow-smoked Texas barbecueclassic Southern sidesBBQ baked potatoesbuffalo chicken bakeronion tanglerspotato saladBig Yellow CupBBQ cateringparty platterfull-service BBQ cateringBox Lunches
Markets served
weddingsgraduationbirthdaycorporate lunchfamily reuniontailgate
Service area
Norman, Oklahoma73071
Certifications
certified Pit masters

From the company's website. Industry: Restaurants.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Dickey's Barbecue Pit
this business
$1.7M$184K—
Trailer Birds
Norman
$1.7M$184K0.0 mi
Wing Boss
Norman
$1.7M$184K0.0 mi
Big Deal Burger
Norman
$1.7M$184K0.0 mi
12th & Alameda
Norman
$1.7M$184K0.0 mi
O Asian Fusion
Norman
$1.7M$184K0.0 mi
LEELAWADEE LLC
Norman · 6 employees
$804K$88K0.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$332K
Multiple for this size and industry1.8×
Value range$118K – $518K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$753K – $2.2M
EBITDA range$82K – $240K
Industry (NAICS)Restaurants and Other Eating Places (7225)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded 1941 by Travis DickeyFamily-owned · 2nd generation

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Dickey's Barbecue Pit

Dickey's Barbecue Pit is a family-owned restaurants company in Norman, Oklahoma, in business since 1941. It is owned by Laura Rea Dickey (CEO). Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $332K (likely range $118K–$518K).

Common questions

Who owns Dickey's Barbecue Pit?
Dickey's Barbecue Pit is owned by Laura Rea Dickey (CEO), according to public sources such as the company's website or filings.
How much revenue does Dickey's Barbecue Pit make?
SeeBITDA estimates Dickey's Barbecue Pit's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Dickey's Barbecue Pit worth?
About $332K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.
When was Dickey's Barbecue Pit founded?
Dickey's Barbecue Pit has been in business since 1941.
Is Dickey's Barbecue Pit for sale?
There's no public listing, but it shows signs that often come before a sale: in business 85 years (since 1941); no family successor named on its website.