C & J Sporting Goods
How we got $434K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 44 years (since 1982)
From public records and the company's website, not a statement that it's for sale.
What they do
C & J Sporting Goods is a family-owned, veteran-owned store in Bethany, Oklahoma, offering buying, selling and trading of guns, ammo and related gear. It serves shoppers in need of firearms, law enforcement, hunting, camping, security and survival items.
From the company's website. Industry: Sporting Goods Retailers.
Customers & suppliers
Suppliers & brands
- American Classic · brand it sells or installs
- Bersa · brand it sells or installs
- Bond Arms · brand it sells or installs
- Browning · brand it sells or installs
- Bushmaster · brand it sells or installs
- Century Arms · brand it sells or installs
- Cobra · brand it sells or installs
- Colt · brand it sells or installs
- DPMS · brand it sells or installs
- Glock · brand it sells or installs
- Heckler & Koch · brand it sells or installs
- Henry · brand it sells or installs
- Heritage · brand it sells or installs
- Marlin · brand it sells or installs
- North American Arms · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| C & J Sporting Goods this business | $2.0M | — |
| Ed's Contender Bethany | $2.1M | 0.0 mi |
| The Cottage Bethany | $2.1M | 0.1 mi |
| Splurge Home of Baskets of Love Bethany | $2.1M | 0.1 mi |
| Bethany Antique Mall Bethany | $2.1M | 0.1 mi |
| The Dump Bin Bethany | $2.1M | 0.1 mi |
| Gambit'S Toy Box Bethany | $2.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $434K |
| Multiple for this size and industry | 2× |
| Value range | $153K – $703K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Sporting Goods Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $859K – $2.6M |
| EBITDA range | $95K – $293K |
| Industry (NAICS) | Sporting Goods Retailers (459110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About C & J Sporting Goods
C & J Sporting Goods is a family-owned sporting goods retailers company in Bethany, Oklahoma, in business since 1982. It is owned by Joe and Cindy (Owners). Its estimated annual revenue is about $2.0M, with roughly $217K of EBITDA. Its estimated business value is $434K (likely range $153K–$703K).
Common questions
- Who owns C & J Sporting Goods?
- C & J Sporting Goods is owned by Joe and Cindy (Owners), according to public sources such as the company's website or filings.
- How much revenue does C & J Sporting Goods make?
- SeeBITDA estimates C & J Sporting Goods's annual revenue at about $2.0M (likely between $859K and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is C & J Sporting Goods worth?
- About $434K, roughly 2× its estimated EBITDA of $217K, typical for a sporting goods retailers company its size. Likely range: $153K–$703K.
- When was C & J Sporting Goods founded?
- C & J Sporting Goods has been in business since 1982.