SeeBITDAOklahoma

gorjana

Retail Trade
  • 5846 N Classen Blvd, Q-03, Oklahoma City, OK
  • Since 2001
  • Family-owned
  • NAICS 448
Estimated valueLow confidence
$357K
$110Klikely range$558K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$179K
11% of revenue
Employees
—
not reported
Leadership
Jason Reidel
Co-Founder · source · confirmed by 2 sources
Unlikely to sell soon
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $357K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$1.7M
Revenue$1.7M
× 11% profit margin$179K
× 2 sale multiple = value$357K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 25 years (since 2001)
  • Family in the business (Gorjana Reidel, Co-Founder)

From public records and the company's website, not a statement that it's for sale.

What they do

gorjana operates a retail jewelry store in Oklahoma City at Classen Curve, offering solid gold and gold-plated jewelry featuring diamonds, opals, sapphires, and more. The page describes in-store stylist support, new arrivals, and complimentary gift wrap.

Products & services
gold-plated jewelrynecklacesbraceletsearringsringsdiamond piecesgift wrap
Service area
Oklahoma City, OK

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
gorjana
this business
$1.7M$179K—
SEPHORA
Oklahoma City
$4.6M$349K0.0 mi
Evereve
Oklahoma City
$1.7M$179K0.0 mi
Athleta
Oklahoma City
$1.7M$179K0.0 mi
Johnny Was
Oklahoma City
$3.4M$323K0.0 mi
GILES, LLC
Oklahoma City · 4 employees
$3.5M$330K0.0 mi
BD Home
Oklahoma City
$4.2M$498K0.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$357K
Multiple for this size and industry2×
Value range$110K – $558K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$656K – $2.2M
EBITDA range$69K – $232K
Industry (NAICS)Retail Trade (448)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded 2004 by Gorjana and Jason ReidelFamily-owned
“From day one, we've focused on staying true to who we are—not just as founders, but as a family.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About gorjana

gorjana is a family-owned retail trade company in Oklahoma City, Oklahoma, in business since 2001. It is owned by Jason Reidel (Co-Founder). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).

Common questions

Who owns gorjana?
gorjana is owned by Jason Reidel (Co-Founder), according to public sources such as the company's website or filings.
How much revenue does gorjana make?
SeeBITDA estimates gorjana's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is gorjana worth?
About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
When was gorjana founded?
gorjana has been in business since 2001.