ACE Cash Express
How we got $17.6M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 30 years (since 1996)
- Founder still runs it after 30 years
From public records and the company's website, not a statement that it's for sale.
What they do
ACE Cash Express's Lawton, OK store at 610 Nw Sheridan Rd offers products and money services to help Oklahomans, including short-term personal loans, check cashing, MoneyGram money orders and transfers, bill payment, and ATM services.
From the company's website. Industry: Finance and insurance.
Customers & suppliers
Suppliers & brands
- MoneyGram · brand it sells or installs
- Pathward · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ACE Cash Express this business | $10.7M | — |
| MoneyGram Lawton | $1.1M | 0.0 mi |
| H&R Block Lawton | $1.1M | 0.0 mi |
| BancFirst Lawton | $1.9M | 0.1 mi |
| Western Union Lawton | $1.1M | 0.1 mi |
| WALGREENS #4703 Lawton | $1.1M | 0.1 mi |
| THOMA AGENCY LLC Lawton · 3 employees | $736K | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $17.6M |
| Multiple for this size and industry | 5.5× |
| Value range | $5.8M – $28.6M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Finance and insurance businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (30%). Treat these as a rough guide.
| Revenue range | $4.4M – $14.5M |
| EBITDA range | $1.3M – $4.3M |
| Industry (NAICS) | Finance and insurance (52) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
18 locations
| 610 NW Sheridan Rd | Lawton | This listing |
| 900 S Broadway | Edmond | View |
| 824 S Air Depot Blvd | Midwest City | View |
| 13427 N Pennsylvania Ave | Oklahoma City | View |
| 1425 SW 59th St | Oklahoma City | View |
| 216 NW 23rd St | Oklahoma City | View |
| 4535 NW 23rd St | Oklahoma City | View |
| 6601 Northwest Expy | Oklahoma City | View |
| 250 Wilson Ave, 250 OK-97 | Sand Springs | View |
| 2020 S Main St | Sapulpa | View |
| 10664 E 31st St Ste B | Tulsa | View |
| 1245 S Garnett Rd | Tulsa | View |
| 1507 W 51st St | Tulsa | View |
| 275 S Lewis Ave | Tulsa | View |
| 6005 S Peoria Ave | Tulsa | View |
| 6207 S Peoria Ave | Tulsa | View |
| 6230 N Peoria Ave | Tulsa | View |
| 845 N Sheridan Rd | Tulsa | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About ACE Cash Express
ACE Cash Express is a finance and insurance company in Lawton, Oklahoma, in business since 1996. It is owned by Rhonda Willingham (Founder). Its estimated annual revenue is about $10.7M, with roughly $3.2M of EBITDA. Its estimated business value is $17.6M (likely range $5.8M–$28.6M). It has 18 locations.
Common questions
- Who owns ACE Cash Express?
- ACE Cash Express is owned by Rhonda Willingham (Founder), according to public sources such as the company's website or filings.
- How much revenue does ACE Cash Express make?
- SeeBITDA estimates ACE Cash Express's annual revenue at about $10.7M (likely between $4.4M and $14.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is ACE Cash Express worth?
- About $17.6M, roughly 5.5× its estimated EBITDA of $3.2M, typical for a finance and insurance company its size. Likely range: $5.8M–$28.6M.
- When was ACE Cash Express founded?
- ACE Cash Express has been in business since 1996.
- Is ACE Cash Express for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 30 years (since 1996); founder still runs it after 30 years.