Dead Rooster Co.
How we got $406K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 15 years (since 2011)
From public records and the company's website, not a statement that it's for sale.
What they do
Dead Rooster Co. sells seasoning blends and dry rubs for grilling and smoking meat, plus a gift box and a variety pack, along with a barbecue blog.
From the company's website. Industry: Food and Beverage Retailers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Dead Rooster Co. this business | $3.0M | — |
| Vital Melamins Tulsa | $3.0M | 0.1 mi |
| DRUMMOND COMMUNICATIONS LLC Tulsa · 298 employees | $106.6M | 0.1 mi |
| QuikTrip Tulsa | $3.0M | 0.2 mi |
| Kreme And Company Llc Tulsa | $1.7M | 0.2 mi |
| Miracles Truly Happen Tulsa | $4.1M | 0.3 mi |
| Redline Motorsports Tulsa | $22.7M | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $406K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $637K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food and Beverage Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.9M |
| EBITDA range | $94K – $265K |
| Industry (NAICS) | Food and Beverage Retailers (445) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Dead Rooster Co. started like all good things do… around a grill, with a bunch of hungry folks and a cooler full of cold ones.”
Leadership
- JWJordan WinnFounder · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Dead Rooster Co.
Dead Rooster Co. is a food and beverage retailers company in Tulsa, Oklahoma, in business since 2011. It is owned by Ryan Brady. Its estimated annual revenue is about $3.0M, with roughly $203K of EBITDA. Its estimated business value is $406K (likely range $151K–$637K).
Common questions
- Who owns Dead Rooster Co.?
- Dead Rooster Co. is owned by Ryan Brady, according to public sources such as the company's website or filings.
- How much revenue does Dead Rooster Co. make?
- SeeBITDA estimates Dead Rooster Co.'s annual revenue at about $3.0M (likely between $1.4M and $3.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Dead Rooster Co. worth?
- About $406K, roughly 2× its estimated EBITDA of $203K, typical for a food and beverage retailers company its size. Likely range: $151K–$637K.
- When was Dead Rooster Co. founded?
- Dead Rooster Co. has been in business since 2011.