Shop Good
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
From public records and the company's website, not a statement that it's for sale.
What they do
Shop Good is a Oklahoma City apparel business that hand-designs and screen-prints tees, hats and other goods in small batches, selling to shoppers and offering custom merchandise and wholesale to retailers.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Customers
- OKC PrideFest · named on its website
- Justin Townes Earl · named on its website
- Adventures of A + K · named on its website
- DailyThunder.com · named on its website
- Oklahoma City Thunder · named on its website
- REI · named on its website
- Luke Combs · named on its website
- Thunder · named on its website
Suppliers & brands
- Comfort Colors · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Shop Good this business | $2.1M | — |
| Dwelling Spaces Oklahoma City | $2.1M | 0.1 mi |
| Bonus Track Oklahoma City | $2.1M | 0.1 mi |
| Case of Champions Oklahoma City | $2.1M | 0.1 mi |
| RELLIM PRODUCTS LLC Oklahoma City · 1 employees | $790K | 0.1 mi |
| Patted Oklahoma City | $2.1M | 0.1 mi |
| Trek Bicycle Oklahoma City Oklahoma City | $2.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $625K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Shop Good
Shop Good is a retail trade company in Oklahoma City, Oklahoma, in business since 2009. It is owned by Audrey & Justin (Owners). Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$625K).
Common questions
- Who owns Shop Good?
- Shop Good is owned by Audrey & Justin (Owners), according to public sources such as the company's website or filings.
- How much revenue does Shop Good make?
- SeeBITDA estimates Shop Good's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Shop Good worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
- When was Shop Good founded?
- Shop Good has been in business since 2009.