Russell's Appliance
How we got $1.2M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Russells Appliance sells appliances for homes and says it is committed to excellent customer service across southeast Oklahoma.
From the company's website. Industry: Electronics and Appliance Retailers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Russell's Appliance this business | $4.0M | — |
| DISCOUNT TIRE AND ALIGNMENT, LLC Broken Bow · 12 employees | $4.5M | 0.1 mi |
| Cedar Sawmill Broken Bow | $4.0M | 0.4 mi |
| Choctaw Casino Too-Broken Bow Broken Bow | $3.0M | 0.5 mi |
| GLENS FURNITURE INC. Broken Bow · 8 employees | $3.5M | 0.5 mi |
| Bunch's Thrifty Mart Broken Bow | $3.0M | 0.6 mi |
| DK Gas Station Broken Bow | $5.2M | 0.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.2M |
| Multiple for this size and industry | 2.4× |
| Value range | $362K – $1.9M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Electronics and Appliance Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (12%). Treat these as a rough guide.
| Revenue range | $1.6M – $5.7M |
| EBITDA range | $188K – $677K |
| Industry (NAICS) | Electronics and Appliance Retailers (449210) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Russell's Appliance
Russell's Appliance is an electronics and appliance retailers company in Broken Bow, Oklahoma, in business since 2026. Its estimated annual revenue is about $4.0M, with roughly $479K of EBITDA. Its estimated business value is $1.2M (likely range $362K–$1.9M).
Common questions
- Who owns Russell's Appliance?
- The owner of Russell's Appliance isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Russell's Appliance make?
- SeeBITDA estimates Russell's Appliance's annual revenue at about $4.0M (likely between $1.6M and $5.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Russell's Appliance worth?
- About $1.2M, roughly 2.4× its estimated EBITDA of $479K, typical for a electronics and appliance retailers company its size. Likely range: $362K–$1.9M.
- When was Russell's Appliance founded?
- Russell's Appliance has been in business since 2026.