Rhea Lana's of Edmond
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Rhea Lana's of Edmond runs children's consignment events where local families sell and buy gently used children's clothes, shoes, toys, books, baby equipment, and maternity clothes at affordable prices.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Rhea Lana's of Edmond this business | $1.7M | — |
| JANVI MART LLC DBA JIFFY STOP CONVENIENCE STORE Edmond · 3 employees | $3.8M | 0.4 mi |
| GOODIES - EDMOND Edmond | $5.2M | 0.4 mi |
| Conoco Edmond | $5.2M | 0.4 mi |
| PHARMACY PROVIDERS OF OKLAHOMA, INC. Edmond · 92 employees | $69.9M | 0.4 mi |
| Denali Roofing and Construction Edmond | $4.2M | 0.4 mi |
| Eexpress Edmond | $5.2M | 0.4 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Rhea Lana originally began this consignment event in 1997 with 11 Consignors and 3 racks of clothes in her living room in Conway, AR.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Rhea Lana's of Edmond
Rhea Lana's of Edmond is a retail trade company in Edmond, Oklahoma, in business since 1997. It is owned by Lynzie Brewer. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Rhea Lana's of Edmond?
- Rhea Lana's of Edmond is owned by Lynzie Brewer, according to public sources such as the company's website or filings.
- How much revenue does Rhea Lana's of Edmond make?
- SeeBITDA estimates Rhea Lana's of Edmond's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rhea Lana's of Edmond worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Rhea Lana's of Edmond founded?
- Rhea Lana's of Edmond has been in business since 1997.