Smile Direct Club
How we got $4.5M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
SmileSet sells clear aligner treatments, retainers and oral care products, with plans reviewed by licensed dental professionals remotely. It says it acquired SmileDirectClub's technology and assets and serves former SmileDirectClub customers.
From the company's website. Industry: Offices of Dentists.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Smile Direct Club this business | $5.6M | — |
| 405 Implants and Dentures Edmond | $1.9M | 0.1 mi |
| Gentle Dental Homestead Edmond | $1.9M | 0.1 mi |
| Smile Lounge of Edmond Edmond | $1.9M | 0.3 mi |
| Pebble Creek Family Dentistry Edmond | $1.9M | 0.5 mi |
| MARC E ARLEDGE DDS PC Edmond · 5 employees | $1.3M | 0.5 mi |
| RICHARD A SAFI DDS LLC Edmond · 9 employees | $2.0M | 0.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.5M |
| Multiple for this size and industry | 4.5× |
| Value range | $2.0M – $6.4M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Offices of Dentists businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (18%). Treat these as a rough guide.
| Revenue range | $3.1M – $6.7M |
| EBITDA range | $551K – $1.2M |
| Industry (NAICS) | Offices of Dentists (6212) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
3 locations
| 1301 N Santa Fe Ave, Inside CVS | Edmond | This listing |
| 6614 S Memorial Dr | Tulsa | View |
| Located in CVS, 1701 E 15th St | Tulsa | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Smile Direct Club
Smile Direct Club is an offices of dentists company in Edmond, Oklahoma, in business since 2015. Its estimated annual revenue is about $5.6M, with roughly $990K of EBITDA. Its estimated business value is $4.5M (likely range $2.0M–$6.4M). It has 3 locations.
Common questions
- Who owns Smile Direct Club?
- The owner of Smile Direct Club isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Smile Direct Club make?
- SeeBITDA estimates Smile Direct Club's annual revenue at about $5.6M (likely between $3.1M and $6.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Smile Direct Club worth?
- About $4.5M, roughly 4.5× its estimated EBITDA of $990K, typical for a offices of dentists company its size. Likely range: $2.0M–$6.4M.
- When was Smile Direct Club founded?
- Smile Direct Club has been in business since 2015.