Not Your Grandma's Cupcakes
How we got $332K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Not Your Grandma's Cupcakes is a custom cake and cupcake bakery founded and owned by Sheila Hulsman, serving birthday celebrations, fundraisers and special occasions. It no longer operates a physical shop.
From the company's website. Industry: Retail Bakeries.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Not Your Grandma's Cupcakes this business | $1.7M | — |
| Great American Cookies Owasso | $1.7M | 0.0 mi |
| Edible Arrangements Owasso | $1.7M | 0.0 mi |
| Marble Slab Creamery Owasso | $1.7M | 0.0 mi |
| Camille's Sidewalk Cafe Owasso | $1.7M | 0.1 mi |
| Red Robin Gourmet Burgers And Brews Owasso | $1.7M | 0.1 mi |
| NobiliTea Owasso | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $332K |
| Multiple for this size and industry | 1.8× |
| Value range | $118K – $518K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Bakeries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $753K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Retail Bakeries (311811) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Not Your Grandma's Cupcakes
Not Your Grandma's Cupcakes is a retail bakeries company in Owasso, Oklahoma, in business since 2012. It is owned by Sheila Hulsman. Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $332K (likely range $118K–$518K).
Common questions
- Who owns Not Your Grandma's Cupcakes?
- Not Your Grandma's Cupcakes is owned by Sheila Hulsman, according to public sources such as the company's website or filings.
- How much revenue does Not Your Grandma's Cupcakes make?
- SeeBITDA estimates Not Your Grandma's Cupcakes's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Not Your Grandma's Cupcakes worth?
- About $332K, roughly 1.8× its estimated EBITDA of $184K, typical for a retail bakeries company its size. Likely range: $118K–$518K.
- When was Not Your Grandma's Cupcakes founded?
- Not Your Grandma's Cupcakes has been in business since 2012.