Planet Fitness
How we got $5.4M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Planet Fitness this business | $7.9M | — |
| DUNCAN BOUNCE COMPANY, LLC Duncan · 3 employees | $661K | 0.3 mi |
| Tone Zone Fitness Duncan | $793K | 0.3 mi |
| Kaizen Mixed Martial Arts Duncan | $793K | 1.1 mi |
| ChokeMission BJJ Duncan | $793K | 1.1 mi |
| THE SIMMONS CENTER FOUNDATION Duncan · 61 employees | $2.7M | 1.1 mi |
| Catalyst Nutrition and Fitness Duncan | $793K | 1.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $5.4M |
| Multiple for this size and industry | 4.1× |
| Value range | $1.3M – $9.9M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Amusement and Recreation Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (17%). Treat these as a rough guide.
| Revenue range | $2.5M – $12.1M |
| EBITDA range | $411K – $2.0M |
| Industry (NAICS) | Other Amusement and Recreation Industries (7139) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
25 locations
| 2380 N Hwy 81 | Duncan | This listing |
| 1211 N Commerce St | Ardmore | View |
| 514 SE Washington Blvd | Bartlesville | View |
| 1808 N Elm Pl | Broken Arrow | View |
| 215 N Lynn Riggs Blvd | Claremore | View |
| 2209 W Edmond Rd | Edmond | View |
| 800 W Broadway Ave | Enid | View |
| 3801 NW Cache Rd | Lawton | View |
| 5701 E Reno Ave # B | Midwest City | View |
| 2416 E Shawnee Rd | Muskogee | View |
| 1000 Alameda St | Norman | View |
| 10908 N May Ave | Oklahoma City | View |
| 2936 SW 59th St | Oklahoma City | View |
| 4202 Northwest Expy | Oklahoma City | View |
| 9118 S Western Ave | Oklahoma City | View |
| 2620 N 14th St | Ponca City | View |
| 61 W Morrow Rd | Sand Springs | View |
| 600 W Independence St Suite D | Shawnee | View |
| 805 E Virginia Ave | Stillwater | View |
| 1331 E 71st St | Tulsa | View |
| 5050 S Memorial Dr | Tulsa | View |
| 5313 E 41st St | Tulsa | View |
| 6925 E Admiral Pl | Tulsa | View |
| 8405 E 91st St | Tulsa | View |
| 1101 Garth Brooks Blvd | Yukon | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Planet Fitness
Planet Fitness is an other amusement and recreation industries company in Duncan, Oklahoma, in business since 1996. Its estimated annual revenue is about $7.9M, with roughly $1.3M of EBITDA. Its estimated business value is $5.4M (likely range $1.3M–$9.9M). It has 25 locations.
Common questions
- Who owns Planet Fitness?
- The owner of Planet Fitness isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Planet Fitness make?
- SeeBITDA estimates Planet Fitness's annual revenue at about $7.9M (likely between $2.5M and $12.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Planet Fitness worth?
- About $5.4M, roughly 4.1× its estimated EBITDA of $1.3M, typical for a other amusement and recreation industries company its size. Likely range: $1.3M–$9.9M.
- When was Planet Fitness founded?
- Planet Fitness has been in business since 1996.