My Heart's Fancy
How we got $434K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 36 years (since 1990)
From public records and the company's website, not a statement that it's for sale.
What they do
My Heart's Fancy is a studio and gift shop in Edmond, OK that has nurtured creativity since 1990, offering hands-on classes in rubber stamping, card making, and mixed media art, plus an open studio.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Penny Black · brand it sells or installs
- Simon Hurley · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| My Heart's Fancy this business | $2.0M | — |
| David's Yarn, Llc Edmond | $2.0M | 0.0 mi |
| FASHION LION LLC Edmond · 4 employees | $2.9M | 0.1 mi |
| Green Health Clinic Edmond | $2.1M | 0.2 mi |
| Mimmo's Exotics & Vape Edmond | $2.1M | 0.2 mi |
| NONIKA LLC Edmond · 1 employees | $1.2M | 0.6 mi |
| HearingLife of Edmond OK Edmond | $1.8M | 0.6 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $434K |
| Multiple for this size and industry | 2× |
| Value range | $153K – $703K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $859K – $2.6M |
| EBITDA range | $95K – $293K |
| Industry (NAICS) | Retail Trade (451) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“My Heart’s Fancy began in June 1990 as a small full-service gift store with a modest selection of rubber stamps.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About My Heart's Fancy
My Heart's Fancy is a retail trade company in Edmond, Oklahoma, in business since 1990. Its estimated annual revenue is about $2.0M, with roughly $217K of EBITDA. Its estimated business value is $434K (likely range $153K–$703K).
Common questions
- Who owns My Heart's Fancy?
- The owner of My Heart's Fancy isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does My Heart's Fancy make?
- SeeBITDA estimates My Heart's Fancy's annual revenue at about $2.0M (likely between $859K and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is My Heart's Fancy worth?
- About $434K, roughly 2× its estimated EBITDA of $217K, typical for a retail trade company its size. Likely range: $153K–$703K.
- When was My Heart's Fancy founded?
- My Heart's Fancy has been in business since 1990.