Rhea Lana's of Midtown Tulsa
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Rhea Lana's of Midtown Tulsa runs a semi-annual children's consignment event where local families sell gently used children's items and shoppers buy them at affordable prices. The events are open to the public for one week.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Rhea Lana's of Midtown Tulsa this business | $2.1M | — |
| Dealz Zone Tulsa | $1.5M | 0.1 mi |
| Spirit Halloween Tulsa | $2.0M | 0.1 mi |
| Aldi Tulsa | $1.5M | 0.1 mi |
| VINTAGE CHIC EVENTS INC Tulsa · 1 employees | $336K | 0.2 mi |
| CBD Plus USA Tulsa | $2.1M | 0.2 mi |
| IMPULSE CREATIONS, INC. Tulsa · 5 employees | $1.4M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $626K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Rhea Lana is a mom who lives in Conway, AR, and began her business there in 1997.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Rhea Lana's of Midtown Tulsa
Rhea Lana's of Midtown Tulsa is a retail trade company in Tulsa, Oklahoma, in business since 1997. It is owned by Samantha Moneypenny. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$626K).
Common questions
- Who owns Rhea Lana's of Midtown Tulsa?
- Rhea Lana's of Midtown Tulsa is owned by Samantha Moneypenny, according to public sources such as the company's website or filings.
- How much revenue does Rhea Lana's of Midtown Tulsa make?
- SeeBITDA estimates Rhea Lana's of Midtown Tulsa's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rhea Lana's of Midtown Tulsa worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$626K.
- When was Rhea Lana's of Midtown Tulsa founded?
- Rhea Lana's of Midtown Tulsa has been in business since 1997.