Trail of Cheer
How we got $2.4M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Trail of Cheer is a family-friendly Christmas festival event in Lawton, OK, offering holiday attractions, activities, and treats from 6pm-9pm nightly. It is open to all ages with admission charged per person.
From the company's website. Industry: Performing Arts, Spectator Sports, and Related Industries.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Trail of Cheer this business | $3.0M | — |
| Trail of Fear Scream Park Lawton | $948K | 0.0 mi |
| Thunderbird Trail of Fear Noble, Ok, Us | $948K | 0.1 mi |
| Celtic Cross Equestrian Center Norman | $793K | 1.8 mi |
| Rancho El Bajio De Los Hermanos Figueroa Noble | $1.5M | 3.4 mi |
| Lunistickz Event Center Norman | $1.5M | 4.2 mi |
| Magic Forest Retreat Center Noble | $793K | 5.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.4M |
| Multiple for this size and industry | 3.4× |
| Value range | $830K – $4.5M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Performing Arts, Spectator Sports, and Related Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $1.3M – $4.8M |
| EBITDA range | $305K – $1.1M |
| Industry (NAICS) | Performing Arts, Spectator Sports, and Related Industries (711) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
2 locations
| 11101 SE Lee Blvd | Lawton | This listing |
| 19505 N Luther Rd | Luther | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Trail of Cheer
Trail of Cheer is a performing arts, spectator sports, and related industries company in Lawton, Oklahoma, in business since 2015. It is owned by Bob Wright. Its estimated annual revenue is about $3.0M, with roughly $698K of EBITDA. Its estimated business value is $2.4M (likely range $830K–$4.5M). It has 2 locations.
Common questions
- Who owns Trail of Cheer?
- Trail of Cheer is owned by Bob Wright, according to public sources such as the company's website or filings.
- How much revenue does Trail of Cheer make?
- SeeBITDA estimates Trail of Cheer's annual revenue at about $3.0M (likely between $1.3M and $4.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Trail of Cheer worth?
- About $2.4M, roughly 3.4× its estimated EBITDA of $698K, typical for a performing arts, spectator sports, and related industries company its size. Likely range: $830K–$4.5M.
- When was Trail of Cheer founded?
- Trail of Cheer has been in business since 2015.