The Shrug Society of Strength and Conditioning
How we got $431K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Shrug Society Barbell Club is a strength and conditioning business in Tulsa, OK that teaches its own training system, Maximum Human Expenditure Theory Training (MHETT), to beginners, intermediates and advanced athletes. It also offers weightlifting and powerlifting coaching and general strength training.
From the company's website. Industry: Other Amusement and Recreation Industries.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Shrug Society of Strength and Conditioning this business | $793K | — |
| Revamp Athletics Tulsa | $793K | 0.1 mi |
| Gymology Tulsa | $793K | 0.1 mi |
| CHALLENGE QUEST, LLC Tulsa · 6 employees | $913K | 0.1 mi |
| Jazzercise Tulsa Sandusky Tulsa | $793K | 0.3 mi |
| Mustang Arena Tulsa | $793K | 0.7 mi |
| Fair Meadows Tulsa | $793K | 0.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $431K |
| Multiple for this size and industry | 2.3× |
| Value range | $107K – $787K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Amusement and Recreation Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $245K – $1.2M |
| EBITDA range | $58K – $285K |
| Industry (NAICS) | Other Amusement and Recreation Industries (7139) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Shrug Society of Strength and Conditioning
The Shrug Society of Strength and Conditioning is an other amusement and recreation industries company in Tulsa, Oklahoma, in business since 2025. Its estimated annual revenue is about $793K, with roughly $187K of EBITDA. Its estimated business value is $431K (likely range $107K–$787K).
Common questions
- Who owns The Shrug Society of Strength and Conditioning?
- The owner of The Shrug Society of Strength and Conditioning isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Shrug Society of Strength and Conditioning make?
- SeeBITDA estimates The Shrug Society of Strength and Conditioning's annual revenue at about $793K (likely between $245K and $1.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Shrug Society of Strength and Conditioning worth?
- About $431K, roughly 2.3× its estimated EBITDA of $187K, typical for a other amusement and recreation industries company its size. Likely range: $107K–$787K.
- When was The Shrug Society of Strength and Conditioning founded?
- The Shrug Society of Strength and Conditioning has been in business since 2025.