Goodman-Baker Insurance Agency
- Joshua GoodmanPresident · Company website
- Sara GoodmanGeneral Manager · Company website
- Zach GoodmanProducer/Sales Associate · Company website
- Wade BrockProducer/Sales Associate · Company website
- Sarah EvingerBilling/Policy Assistance · Company website
How we got $1.1M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 44 years (since 1982)
- Family in the business (Joshua Goodman, President)
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Goodman-Baker Insurance Agency this business | $815K | — |
| TWO OAKS INVESTMENTS, LLC Broken Arrow · 36 employees | $23.2M | 0.5 mi |
| Metlife Tulsa | $815K | 0.6 mi |
| Pioneer Financial Group Broken Arrow | $2.4M | 0.6 mi |
| Rachel Zimmer - Mutual Of Omaha Broken Arrow | $815K | 0.7 mi |
| BROKEN ARROW INSURANCE AGENCY, INC. Broken Arrow · 16 employees | $4.0M | 0.7 mi |
| COMMERCIAL RISK GROUP INC Broken Arrow · 8 employees | $1.8M | 0.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.1M |
| Multiple for this size and industry | 3.6× |
| Value range | $415K – $1.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.
| Revenue range | $374K – $1.0M |
| EBITDA range | $144K – $392K |
| Industry (NAICS) | Agencies, brokerages, and other insurance related activities (5242) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Goodman-Baker Insurance Agency
Goodman-Baker Insurance Agency is a family-owned insurance agencies company in Tulsa, Oklahoma, in business since 1982. It is owned by S. David Goodman. Its estimated annual revenue is about $815K, with roughly $313K of EBITDA. Its estimated business value is $1.1M (likely range $415K–$1.7M).
Common questions
- Who owns Goodman-Baker Insurance Agency?
- Goodman-Baker Insurance Agency is owned by S. David Goodman, according to public sources such as the company's website or filings.
- How much revenue does Goodman-Baker Insurance Agency make?
- SeeBITDA estimates Goodman-Baker Insurance Agency's annual revenue at about $815K (likely between $374K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Goodman-Baker Insurance Agency worth?
- About $1.1M, roughly 3.6× its estimated EBITDA of $313K, typical for a insurance agencies company its size. Likely range: $415K–$1.7M.
- When was Goodman-Baker Insurance Agency founded?
- Goodman-Baker Insurance Agency has been in business since 1982.