Serendipity Lane
How we got $438K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Serendipity Lane sells handmade greeting cards and small gift kits, along with tags, ribbons and bows, for any occasion.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Serendipity Lane this business | $2.0M | — |
| ETOWN VAPOR LLC Enid · 3 employees | $2.2M | 0.0 mi |
| Soccer world Enid | $2.0M | 0.0 mi |
| The Bike Shop Enid | $2.0M | 0.1 mi |
| Northwest Trophy & Awards Llc Enid | $2.1M | 0.1 mi |
| The Felt Bird Enid | $2.1M | 0.1 mi |
| Big Decks Comics & More Enid | $2.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $438K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $719K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $852K – $2.7M |
| EBITDA range | $95K – $300K |
| Industry (NAICS) | Retail Trade (451) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Serendipity Lane
Serendipity Lane is a retail trade company in Enid, Oklahoma, in business since 2022. It is owned by Gina Rich. Its estimated annual revenue is about $2.0M, with roughly $219K of EBITDA. Its estimated business value is $438K (likely range $151K–$719K).
Common questions
- Who owns Serendipity Lane?
- Serendipity Lane is owned by Gina Rich, according to public sources such as the company's website or filings.
- How much revenue does Serendipity Lane make?
- SeeBITDA estimates Serendipity Lane's annual revenue at about $2.0M (likely between $852K and $2.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Serendipity Lane worth?
- About $438K, roughly 2× its estimated EBITDA of $219K, typical for a retail trade company its size. Likely range: $151K–$719K.
- When was Serendipity Lane founded?
- Serendipity Lane has been in business since 2022.