Oliver Fragrance Company
How we got $1.2M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Oliver Fragrance Co. (Oliver + Co.) is an Oklahoma City business that sells candles, diffusers and diffuser oils, perfumes, hand and body products, and home essentials, with its products sold online.
From the company's website. Industry: Building Material and Garden Equipment and Supplies Dealers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Oliver Fragrance Company this business | $4.0M | — |
| Beachwood Marketing Oklahoma City | $5.2M | 0.0 mi |
| OnCue Oklahoma City | $3.0M | 0.1 mi |
| Phillips 66 Oklahoma City | $5.2M | 0.1 mi |
| FURNITURE BUY CONSIGNMENT WAVRA LLC Oklahoma City · 11 employees | $4.1M | 0.1 mi |
| JEWELRY CONNECTION, INC. Oklahoma City · 1 employees | $643K | 0.2 mi |
| Limitless Luxe Beauty Oklahoma City | $4.6M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.2M |
| Multiple for this size and industry | 2.4× |
| Value range | $362K – $1.9M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Building Material and Garden Equipment and Supplies Dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (12%). Treat these as a rough guide.
| Revenue range | $1.6M – $5.7M |
| EBITDA range | $188K – $677K |
| Industry (NAICS) | Building Material and Garden Equipment and Supplies Dealers (444) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Founded by Tony Greenroyd and inspired by his dachshund Oliver, our brand is built on craftsmanship, authenticity, and the art of elevated living.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Oliver Fragrance Company
Oliver Fragrance Company is a building material and garden equipment and supplies dealers company in Oklahoma City, Oklahoma, in business since 2022. It is owned by Tony Greenroyd (Founder). Its estimated annual revenue is about $4.0M, with roughly $479K of EBITDA. Its estimated business value is $1.2M (likely range $362K–$1.9M).
Common questions
- Who owns Oliver Fragrance Company?
- Oliver Fragrance Company is owned by Tony Greenroyd (Founder), according to public sources such as the company's website or filings.
- How much revenue does Oliver Fragrance Company make?
- SeeBITDA estimates Oliver Fragrance Company's annual revenue at about $4.0M (likely between $1.6M and $5.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Oliver Fragrance Company worth?
- About $1.2M, roughly 2.4× its estimated EBITDA of $479K, typical for a building material and garden equipment and supplies dealers company its size. Likely range: $362K–$1.9M.
- When was Oliver Fragrance Company founded?
- Oliver Fragrance Company has been in business since 2022.