Paceline Cyclery
How we got $438K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 39 years (since 1987)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Paceline Cyclery is a bike shop in Tahlequah, OK that sells bicycles and offers bike service, repair, fitting, trade-in and financing.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Specialized · brand it sells or installs
- Cannondale · brand it sells or installs
- GT · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Paceline Cyclery this business | $2.0M | — |
| TURBODOG ENTERPRISES, INC. Tahlequah · 2 employees | $978K | 0.0 mi |
| COLLEGE BOOKS, INC. Tahlequah · 3 employees | $1.4M | 0.0 mi |
| CAMPUS BOOKSTORE INC Tahlequah · 27 employees | $6.7M | 0.1 mi |
| Earth Medicine Curiosity Gift Shop Tahlequah | $2.1M | 0.1 mi |
| BRAT Vapor Lounge Tahlequah | $2.1M | 0.1 mi |
| WORKIN' COWBOY BRAND LLC Tahlequah · 5 employees | $1.4M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $438K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $719K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $852K – $2.7M |
| EBITDA range | $95K – $300K |
| Industry (NAICS) | Retail Trade (451) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Paceline was opened up by Clint Ward in June 5th 1987 in the center of Tahleqah at 206 S. Muskogee.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Paceline Cyclery
Paceline Cyclery is a retail trade company in Tahlequah, Oklahoma, in business since 1987. It is owned by David Rogers. Its estimated annual revenue is about $2.0M, with roughly $219K of EBITDA. Its estimated business value is $438K (likely range $151K–$719K).
Common questions
- Who owns Paceline Cyclery?
- Paceline Cyclery is owned by David Rogers, according to public sources such as the company's website or filings.
- How much revenue does Paceline Cyclery make?
- SeeBITDA estimates Paceline Cyclery's annual revenue at about $2.0M (likely between $852K and $2.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Paceline Cyclery worth?
- About $438K, roughly 2× its estimated EBITDA of $219K, typical for a retail trade company its size. Likely range: $151K–$719K.
- When was Paceline Cyclery founded?
- Paceline Cyclery has been in business since 1987.