Donna's Hallmark Shop
How we got $374K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 41 years (since 1985)
- Founder still runs it after 41 years
From public records and the company's website, not a statement that it's for sale.
What they do
Donna's Hallmark is a family-owned card and gift shop in Oklahoma City serving local customers in celebrating life's moments.
From the company's website. Industry: Gift, Novelty, and Souvenir Retailers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Donna's Hallmark Shop this business | $2.1M | — |
| BIKE ONE Oklahoma City · 10 employees | $5.5M | 0.0 mi |
| Kief Leaf Dispensary Warr Acres | $2.1M | 0.1 mi |
| Economy Hearing Warr Acres | $10.3M | 0.1 mi |
| Cbd Plus Usa - Warr Acres Warr Acres | $2.1M | 0.2 mi |
| Bee Cre8tive Blanks & Moore Warr Acres | $2.0M | 0.2 mi |
| Blue Grass Warr Acres | $2.1M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $374K |
| Multiple for this size and industry | 2× |
| Value range | $117K – $613K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Gift, Novelty, and Souvenir Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $811K – $2.8M |
| EBITDA range | $73K – $255K |
| Industry (NAICS) | Gift, Novelty, and Souvenir Retailers (459420) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Paul and Donna Adair opened Donna’s Hallmark Shop in 1985.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Donna's Hallmark Shop
Donna's Hallmark Shop is a family-owned gift, novelty, and souvenir retailers company in Oklahoma City, Oklahoma, in business since 1985. It is owned by Paul and Donna Adair (Founder). Its estimated annual revenue is about $2.1M, with roughly $187K of EBITDA. Its estimated business value is $374K (likely range $117K–$613K).
Common questions
- Who owns Donna's Hallmark Shop?
- Donna's Hallmark Shop is owned by Paul and Donna Adair (Founder), according to public sources such as the company's website or filings.
- How much revenue does Donna's Hallmark Shop make?
- SeeBITDA estimates Donna's Hallmark Shop's annual revenue at about $2.1M (likely between $811K and $2.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Donna's Hallmark Shop worth?
- About $374K, roughly 2× its estimated EBITDA of $187K, typical for a gift, novelty, and souvenir retailers company its size. Likely range: $117K–$613K.
- When was Donna's Hallmark Shop founded?
- Donna's Hallmark Shop has been in business since 1985.
- Is Donna's Hallmark Shop for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 41 years (since 1985); founder still runs it after 41 years.