SeeBITDAOklahoma

Pirates Alley Picture Frames

Retail Trade
  • 2733 W Britton Rd, Oklahoma City, OK
  • Since 1970
  • Family-owned
  • NAICS 451
Estimated valueLow confidence
$424K
$151Klikely range$681K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$1.9M
a year
Profit (EBITDA)
$212K
11% of revenue
Employees
—
not reported
Leadership
RJ and Alvina Henrichs
Founder · source
Likely to sell

How we got $424K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$1.9M
Revenue$1.9M
× 11% profit margin$212K
× 2 sale multiple = value$424K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 56 years (since 1970)
  • Founder still runs it after 56 years

From public records and the company's website, not a statement that it's for sale.

What they do

Pirates Alley is a picture framing business in the Oklahoma City area offering custom and readymade framing, with framing techniques and conservation materials, since 1970.

Products & services
PrintingPicture framing
Service area
Greater Oklahoma City Area

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Pirates Alley Picture Frames
this business
$1.9M$212K—
Wheeler Dealer Bicycles
The Village
$1.9M$212K0.1 mi
Village Sanctuary Comics & Games
The Village
$1.9M$212K0.1 mi
ZT CIGARS, INC
Okc · 7 employees
$2.5M$282K0.1 mi
Retreads Thrift
The Village
$2.0M$185K0.1 mi
French Quarter Antiques
Oklahoma City
$2.0M$185K0.1 mi
L & R Collectibles
The Village
$2.0M$185K0.2 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$424K
Multiple for this size and industry2×
Value range$151K – $681K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$849K – $2.6M
EBITDA range$94K – $284K
Industry (NAICS)Retail Trade (451)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded 1970 by RJ and Alvina HenrichsFamily-owned
“Founded in 1970 by RJ and Alvina Henrichs, Pirates Alley has been providing quality custom picture framing for more than 40 years.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Pirates Alley Picture Frames

Pirates Alley Picture Frames is a family-owned retail trade company in Oklahoma City, Oklahoma, in business since 1970. It is owned by RJ and Alvina Henrichs (Founder). Its estimated annual revenue is about $1.9M, with roughly $212K of EBITDA. Its estimated business value is $424K (likely range $151K–$681K).

Common questions

Who owns Pirates Alley Picture Frames?
Pirates Alley Picture Frames is owned by RJ and Alvina Henrichs (Founder), according to public sources such as the company's website or filings.
How much revenue does Pirates Alley Picture Frames make?
SeeBITDA estimates Pirates Alley Picture Frames's annual revenue at about $1.9M (likely between $849K and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Pirates Alley Picture Frames worth?
About $424K, roughly 2× its estimated EBITDA of $212K, typical for a retail trade company its size. Likely range: $151K–$681K.
When was Pirates Alley Picture Frames founded?
Pirates Alley Picture Frames has been in business since 1970.
Is Pirates Alley Picture Frames for sale?
There's no public listing, but it shows signs that often come before a sale: in business 56 years (since 1970); founder still runs it after 56 years.