SeeBITDAOklahoma

Journey Well Spa

  • 1524 W Evergreen St, Durant, OK
  • Since 2018
Estimated valueLow confidence
$212K
$62Klikely range$398K
About 2.1× its yearly profit, typical for a company this size in its industry.
Revenue
$439K
a year
Profit (EBITDA)
$101K
23% of revenue
Employees
—
not reported
Pamela Gudgel
Owner/CEO · source

How we got $212K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical hair & beauty salons business in Oklahoma$439K
Revenue$439K
× 23% profit margin$101K
× 2.1 sale multiple = value$212K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

What they do

Journey Well Spa is a day spa in Durant, OK offering massages, facials, body treatments and other wellness and beauty services, and it also sells Eminence Skin Care products.

Products & services
MassagesFacialsHydrafacialSkin BootcampsBrows + LashesWaxingBody TreatmentsHolistic HealthHairPackagesSpecialsMemberships
Service area
Durant, OK

From the company's website. Industry: Hair & beauty salons.

Customers & suppliers

Suppliers & brands

  • Eminence Skin Care · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Journey Well Spa
this business
$439K$101K—
Salon Fx
Durant
$439K$101K0.0 mi
Mane.By.Kay
Durant
$439K$101K0.1 mi
The Rebel Fork Pllc
Durant
$439K$101K0.2 mi
SHEAR LOCK COMBS
Durant · 1 employees
$121K$28K0.3 mi
China Massage
Durant
$439K$101K0.3 mi
Shear Madness
Durant
$439K$101K0.3 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$212K
Multiple for this size and industry2.1×
Value range$62K – $398K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.

Revenue range$161K – $686K
EBITDA range$37K – $158K
Industry (NAICS)Personal care services (8121)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Journey Well Spa

Journey Well Spa is a hair & beauty salons company in Durant, Oklahoma, in business since 2018. It is owned by Pamela Gudgel (Owner/CEO). Its estimated annual revenue is about $439K, with roughly $101K of EBITDA. Its estimated business value is $212K (likely range $62K–$398K).

Common questions

Who owns Journey Well Spa?
Journey Well Spa is owned by Pamela Gudgel (Owner/CEO), according to public sources such as the company's website or filings.
How much revenue does Journey Well Spa make?
SeeBITDA estimates Journey Well Spa's annual revenue at about $439K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Journey Well Spa worth?
About $212K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
When was Journey Well Spa founded?
Journey Well Spa has been in business since 2018.