The Hotpink Daisy
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 21 years (since 2005)
- Founder still runs it after 21 years
From public records and the company's website, not a statement that it's for sale.
What they do
The Hotpink Daisy is a clothing, accessories and beauty retailer in Woodward, OK, selling mostly its own private-label apparel and beauty products along with gift cards. It offers free pickup in Woodward and $5 everyday shipping.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Nuskin · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Hotpink Daisy this business | $1.7M | — |
| Walker's Western Store Woodward | $1.7M | 0.0 mi |
| Top Cat Formal Wear and Accessories Woodward | $1.7M | 0.0 mi |
| Adrenaline Junkie Boutique Woodward | $1.7M | 0.0 mi |
| Dynamite Jewels Woodward | $3.4M | 0.0 mi |
| A TOUCH OF HOME INC Woodward · 9 employees | $4.1M | 0.0 mi |
| PLUMBER'S INCORPORATED Woodward · 4 employees | $1.6M | 0.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $655K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“In 2005, my two best friends and I opened our very own women's apparel and accessory boutique the day after Thanksgiving.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Hotpink Daisy
The Hotpink Daisy is a retail trade company in Woodward, Oklahoma, in business since 2005. It is owned by Crazy Daisy (Founder). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns The Hotpink Daisy?
- The Hotpink Daisy is owned by Crazy Daisy (Founder), according to public sources such as the company's website or filings.
- How much revenue does The Hotpink Daisy make?
- SeeBITDA estimates The Hotpink Daisy's annual revenue at about $1.7M (likely between $655K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Hotpink Daisy worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was The Hotpink Daisy founded?
- The Hotpink Daisy has been in business since 2005.