Traffic On Demand
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Traffic On Demand runs high-traffic car sales events for car dealerships, using digital, mail and staffed events plus sales training to drive showroom traffic and sell cars.
From the company's website. Industry: Car dealers.
Customers & suppliers
Customers
- Palmer's Airport Hyundai · named on its website
- Hyundai of Decatur · named on its website
- Rick Hill Nissan · named on its website
- Roswell Toyota · named on its website
- Steve Jones CJDR · named on its website
- Stanley Ford · named on its website
- Palmers Hyundai · named on its website
- Surge Promotions · named on its website
Suppliers & brands
- 30 Cent Print · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Traffic On Demand this business | $22.7M | — |
| Southwest Honda Of Lawton Lawton | $22.7M | 0.2 mi |
| Ez Go Lawton | $22.7M | 0.3 mi |
| Lawton Kia Lawton | $22.7M | 0.6 mi |
| Legend Driven Buick GMC of Lawton Lawton | $22.7M | 0.8 mi |
| SouthWest Buick GMC Parts Center Lawton | $22.7M | 0.8 mi |
| Bill of sales Lawton | $22.7M | 0.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $367K – $6.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.5M – $43.0M |
| EBITDA range | $153K – $1.9M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Traffic On Demand
Traffic On Demand is a car dealers company in Lawton, Oklahoma, in business since 2023. It is owned by Mike Ray Espinosa. Its estimated annual revenue is about $22.7M, with roughly $997K of EBITDA. Its estimated business value is $3.0M (likely range $367K–$6.8M).
Common questions
- Who owns Traffic On Demand?
- Traffic On Demand is owned by Mike Ray Espinosa, according to public sources such as the company's website or filings.
- How much revenue does Traffic On Demand make?
- SeeBITDA estimates Traffic On Demand's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Traffic On Demand worth?
- About $3.0M, roughly 3× its estimated EBITDA of $997K, typical for a car dealers company its size. Likely range: $367K–$6.8M.
- When was Traffic On Demand founded?
- Traffic On Demand has been in business since 2023.