Herc Rentals
How we got $37.6M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Herc Rentals offers tools and equipment rentals, with a Lawton, OK location page listing rental categories, industries served, and related services.
From the company's website. Industry: Other Commercial and Industrial Machinery and Equipment Rental and Leasing.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Herc Rentals this business | $19.6M | — |
| Penske Truck Rental Lawton | $2.0M | 0.1 mi |
| Ko Storage Lawton | $17.1M | 0.2 mi |
| INTERSTATE STORAGE INC Lawton · 4 employees | $1.7M | 0.2 mi |
| U-Haul Neighborhood Dealer Lawton | $2.0M | 0.6 mi |
| REAL ESTATE EXPERTS LLC Lawton · 6 employees | $1.4M | 0.7 mi |
| U-Haul Neighborhood Dealer Lawton | $2.0M | 0.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $37.6M |
| Multiple for this size and industry | 6.5× |
| Value range | $9.6M – $68.6M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Commercial and Industrial Machinery and Equipment Rental and Leasing businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (30%). Treat these as a rough guide.
| Revenue range | $6.3M – $29.8M |
| EBITDA range | $1.9M – $8.8M |
| Industry (NAICS) | Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
11 locations
| 901 SE Interstate Dr | Lawton | This listing |
| 725 E Choctaw Ave | Chickasha | View |
| 2800 N 1st Ave | Durant | View |
| 1702 N Van Buren St | Enid | View |
| 3315 N Service Rd | Moore | View |
| 5222 N Bryant Ave | Oklahoma City | View |
| 1415 W S Ave | Ponca City | View |
| 14103 US-177 | Shawnee | View |
| 123 S Perkins Rd | Stillwater | View |
| 4445 S Mingo Rd | Tulsa | View |
| 10700 NW 4th St | Yukon | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Herc Rentals
Herc Rentals is an other commercial and industrial machinery and equipment rental and leasing company in Lawton, Oklahoma, in business since 2015. Its estimated annual revenue is about $19.6M, with roughly $5.8M of EBITDA. Its estimated business value is $37.6M (likely range $9.6M–$68.6M). It has 11 locations.
Common questions
- Who owns Herc Rentals?
- The owner of Herc Rentals isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Herc Rentals make?
- SeeBITDA estimates Herc Rentals's annual revenue at about $19.6M (likely between $6.3M and $29.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Herc Rentals worth?
- About $37.6M, roughly 6.5× its estimated EBITDA of $5.8M, typical for a other commercial and industrial machinery and equipment rental and leasing company its size. Likely range: $9.6M–$68.6M.
- When was Herc Rentals founded?
- Herc Rentals has been in business since 2015.