Mrs. Fields
How we got $332K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 30 years (since 1996)
- Founder still runs it after 30 years
From public records and the company's website, not a statement that it's for sale.
What they do
Mrs. Fields sells baked cookies, cookie cakes and gift baskets, including corporate and multi-recipient gifting, and has stores where customers can visit in person. It is a cookie and gifts business (Shawnee, OK location is not stated on these pages).
From the company's website. Industry: Restaurants.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Mrs. Fields this business | $1.7M | — |
| Santa Fe Cattle Company Shawnee | $1.7M | 0.0 mi |
| LILLYCAT INC. Shawnee · 2 employees | $272K | 0.0 mi |
| MRG OF SHAWNEE LLC Shawnee · 75 employees | $6.6M | 0.0 mi |
| SHAWNEE WINGS LLC Shawnee · 50 employees | $4.6M | 0.0 mi |
| Tezzie's Pizza and Cuisine Shawnee | $1.7M | 0.1 mi |
| Dippin' Dots Shawnee | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $332K |
| Multiple for this size and industry | 1.8× |
| Value range | $118K – $518K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $753K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Restaurants and Other Eating Places (7225) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Mrs. Fields
Mrs. Fields is a restaurants company in Shawnee, Oklahoma, in business since 1996. It is owned by Debbi Fields (Founder). Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $332K (likely range $118K–$518K).
Common questions
- Who owns Mrs. Fields?
- Mrs. Fields is owned by Debbi Fields (Founder), according to public sources such as the company's website or filings.
- How much revenue does Mrs. Fields make?
- SeeBITDA estimates Mrs. Fields's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Mrs. Fields worth?
- About $332K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.
- When was Mrs. Fields founded?
- Mrs. Fields has been in business since 1996.
- Is Mrs. Fields for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 30 years (since 1996); founder still runs it after 30 years.