Ida Red General Store
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Ida Red is a local, woman-owned, family-operated general store in Tulsa, Oklahoma, offering a wide variety of gifts and souvenirs. It has three store locations in Tulsa.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
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- NeeDoh · brand it sells or installs
- The Okie Brand · brand it sells or installs
- Pendleton · brand it sells or installs
- Pink Chicken · brand it sells or installs
- PipSticks · brand it sells or installs
- Posh Peanut · brand it sells or installs
- Rylee + Cru Collective · brand it sells or installs
- SPEKS · brand it sells or installs
- Muriel J Fahrion · brand it sells or installs
- Hanson · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Ida Red General Store this business | $2.1M | — |
| Spinster Records Tulsa | $2.0M | 0.0 mi |
| TULSA VIOLIN SHOP LLC Tulsa · 2 employees | $1.1M | 0.0 mi |
| Wick & Flame Candle Bar Tulsa | $2.0M | 0.1 mi |
| Wabi Cycles Tulsa | $2.0M | 0.1 mi |
| American HTV & Crafts Tulsa Tulsa | $2.0M | 0.1 mi |
| DVG INC Tulsa · 5 employees | $2.3M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $625K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Ida Red is Tulsa's premier general store, consistently voted as the city's best gift store year after year.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Ida Red General Store
Ida Red General Store is a family-owned retail trade company in Tulsa, Oklahoma, in business since 2015. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$625K).
Common questions
- Who owns Ida Red General Store?
- The owner of Ida Red General Store isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Ida Red General Store make?
- SeeBITDA estimates Ida Red General Store's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Ida Red General Store worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
- When was Ida Red General Store founded?
- Ida Red General Store has been in business since 2015.