Whataburger
How we got $332K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
What they do
Whataburger's Tahlequah, OK location serves made-to-order breakfast, lunch and dinner, including burgers, chicken sandwiches, biscuits and pancakes, to customers in Tahlequah, OK.
From the company's website. Industry: Restaurants.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Whataburger this business | $1.7M | — |
| 7 Brew Coffee Tahlequah | $1.7M | 0.0 mi |
| Bandidos Restaurant Tahlequah | $1.7M | 0.1 mi |
| CLAUDIA PALLIYO INC Tahlequah · 13 employees | $1.7M | 0.1 mi |
| Las Maracas Restaurant and Bar Tahlequah | $1.7M | 0.1 mi |
| Taco Bell Tahlequah | $1.7M | 0.1 mi |
| Chicken Express Tahlequah | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $332K |
| Multiple for this size and industry | 1.8× |
| Value range | $118K – $518K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $753K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Restaurants and Other Eating Places (7225) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Whataburger
Whataburger is a restaurants company in Tahlequah, Oklahoma, in business since 1996. It is owned by Melissa Major (Operating Partner). Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $332K (likely range $118K–$518K).
Common questions
- Who owns Whataburger?
- Whataburger is owned by Melissa Major (Operating Partner), according to public sources such as the company's website or filings.
- How much revenue does Whataburger make?
- SeeBITDA estimates Whataburger's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Whataburger worth?
- About $332K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.
- When was Whataburger founded?
- Whataburger has been in business since 1996.