Watson Motors
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 15 years (since 2011)
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Watson Motors this business | $22.7M | — |
| STUTEVILLE CHRYSLER DODGE JEEP RAM OF POTEAU, L.L.C. Poteau · 22 employees | $31.5M | 0.2 mi |
| Mike Morgan car Sales Poteau | $22.7M | 0.2 mi |
| Barber Auto Sales Poteau | $22.7M | 0.2 mi |
| Farias Auto Sales Poteau | $22.7M | 0.2 mi |
| SHOCKLEY'S AUTO SALES INC. Poteau · 5 employees | $7.5M | 0.3 mi |
| Corgill's Motorsports Poteau | $22.7M | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $367K – $6.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.5M – $43.0M |
| EBITDA range | $153K – $1.9M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Watson Motors
Watson Motors is a car dealers company in Poteau, Oklahoma, in business since 2011. It is owned by Steve Watson. Its estimated annual revenue is about $22.7M, with roughly $997K of EBITDA. Its estimated business value is $3.0M (likely range $367K–$6.8M).
Common questions
- Who owns Watson Motors?
- Watson Motors is owned by Steve Watson, according to public sources such as the company's website or filings.
- How much revenue does Watson Motors make?
- SeeBITDA estimates Watson Motors's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Watson Motors worth?
- About $3.0M, roughly 3× its estimated EBITDA of $997K, typical for a car dealers company its size. Likely range: $367K–$6.8M.
- When was Watson Motors founded?
- Watson Motors has been in business since 2011.