Goodwill
How we got $380K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 29 years (since 1997)
- Founder still runs it after 29 years
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Goodwill of Tulsa runs retail stores and donation centers and provides job training, career services, and free financial counseling and tax preparation for people in the Tulsa area.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Goodwill this business | $2.1M | — |
| Cintas First Aid & Safety Broken Arrow | $4.2M | 0.1 mi |
| Sportside Entertainment Broken Arrow | $2.1M | 0.3 mi |
| Standford Outdoors Broken Arrow | $2.0M | 0.3 mi |
| Carr Pool & Spa Supplies Broken Arrow | $2.0M | 0.3 mi |
| Inspire Balloons and Rentals Broken Arrow | $2.1M | 0.5 mi |
| CBD Plus USA | Delta 8, HHC, THCP & more! Broken Arrow | $4.2M | 0.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $380K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $625K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
Leadership
- MRMark R. FiegenerBoard Chairman · Company website · source
- DMDerek MartinBoard Vice Chairman · Company website · source
- BKBlake KeeleyBoard Secretary/Treasurer · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Goodwill
Goodwill is a retail trade company in Broken Arrow, Oklahoma, in business since 1997. It is owned by Goodwill Industries International (Founder). Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $380K (likely range $119K–$625K).
Common questions
- Who owns Goodwill?
- Goodwill is owned by Goodwill Industries International (Founder), according to public sources such as the company's website or filings.
- How much revenue does Goodwill make?
- SeeBITDA estimates Goodwill's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Goodwill worth?
- About $380K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
- When was Goodwill founded?
- Goodwill has been in business since 1997.
- Is Goodwill for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 29 years (since 1997); founder still runs it after 29 years; no family successor named on its website.