SeeBITDAOklahoma

El Primo Loco

  • 1200 SE 44th St, Oklahoma City, OK
  • Since 2016
Estimated valueLow confidence
$195K
$90Klikely range$396K
About 1.8× its yearly profit, typical for a company this size in its industry.
Revenue
$990K
a year
Profit (EBITDA)
$108K
11% of revenue
Employees
—
not reported
Owner not found yet
We haven't found the owner in public records

How we got $195K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical restaurants business in Oklahoma$990K
Revenue$990K
× 11% profit margin$108K
× 1.8 sale multiple = value$195K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner not found

What they do

El Primo Loco is a Spanish-language restaurant in Oklahoma City serving Pollos Asados al Carbón (charcoal-grilled chicken) in Monterrey style and Hamburguesas al Carbón. It has several locations and a food truck.

Products & services
Pollos Asados al Carbón Estilo MonterreyHamburguesas al Carbón
Service area
Oklahoma City, OK

From the company's website. Industry: Restaurants.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
El Primo Loco
this business
$990K$108K—
Taco Mayo
Oklahoma City
$990K$108K0.0 mi
El rey restaurant & taqueria
Oklahoma City
$990K$108K0.0 mi
Mariscos El Faro
Oklahoma City
$990K$108K0.0 mi
Subway
Oklahoma City
$990K$108K0.0 mi
Mr. Chills Snow Cones
Oklahoma City
$990K$108K0.1 mi
Taqueria La Placita
Oklahoma City
$990K$108K0.1 mi

The full calculation

Estimated value = EBITDA × typical sale multiple$195K
Multiple for this size and industry1.8×
Value range$90K – $396K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$575K – $1.7M
EBITDA range$63K – $183K
Industry (NAICS)Restaurants and Other Eating Places (7225)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About El Primo Loco

El Primo Loco is a restaurants company in Oklahoma City, Oklahoma, in business since 2016. Its estimated annual revenue is about $990K, with roughly $108K of EBITDA. Its estimated business value is $195K (likely range $90K–$396K).

Common questions

Who owns El Primo Loco?
The owner of El Primo Loco isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does El Primo Loco make?
SeeBITDA estimates El Primo Loco's annual revenue at about $990K (likely between $575K and $1.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is El Primo Loco worth?
About $195K, roughly 1.8× its estimated EBITDA of $108K, typical for a restaurants company its size. Likely range: $90K–$396K.
When was El Primo Loco founded?
El Primo Loco has been in business since 2016.