Lincoln Lending
How we got $1.3M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Lincoln Lending is a Norman, Oklahoma mortgage lender that says it helps people buy homes through conventional, FHA, HUD-184, jumbo, USDA/RD and VA loans, with a home loan coaching approach.
From the company's website. Industry: Finance and insurance.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Lincoln Lending this business | $1.1M | — |
| Griego Insurance Group, LLC Norman | $806K | 0.0 mi |
| Strategic Benefit Partners Norman | $806K | 0.0 mi |
| Farmers Insurance - Toni Williams Norman | $806K | 0.1 mi |
| STONE INSURANCE EDUCATION, LLC Norman · 2 employees | $755K | 0.1 mi |
| VERNON E GLADHILL & ASSOCIATES INC Norman · 1 employees | $502K | 0.1 mi |
| COMMERCIALINSURANCE.NET, LLC Norman · 41 employees | $9.4M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 3× |
| Value range | $437K – $2.1M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Finance and insurance businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (41%). Treat these as a rough guide.
| Revenue range | $443K – $1.4M |
| EBITDA range | $182K – $596K |
| Industry (NAICS) | Finance and insurance (52) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Lincoln Lending
Lincoln Lending is a finance and insurance company in Norman, Oklahoma, in business since 2014. It is owned by Kelly Pensoneau. Its estimated annual revenue is about $1.1M, with roughly $439K of EBITDA. Its estimated business value is $1.3M (likely range $437K–$2.1M).
Common questions
- Who owns Lincoln Lending?
- Lincoln Lending is owned by Kelly Pensoneau, according to public sources such as the company's website or filings.
- How much revenue does Lincoln Lending make?
- SeeBITDA estimates Lincoln Lending's annual revenue at about $1.1M (likely between $443K and $1.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Lincoln Lending worth?
- About $1.3M, roughly 3× its estimated EBITDA of $439K, typical for a finance and insurance company its size. Likely range: $437K–$2.1M.
- When was Lincoln Lending founded?
- Lincoln Lending has been in business since 2014.