Tacti-Cool
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Tacti-Cool is a family-owned firearms store in Chickasha, OK, selling guns, optics, parts, ammo and gear, and offering Cerakote, laser engraving, gunsmithing and FFL transfers.
From the company's website. Industry: Sporting Goods Retailers.
Customers & suppliers
Suppliers & brands
- Southern Plains Armory · brand it sells or installs
- Blackout Defense · brand it sells or installs
- Sig Sauer · brand it sells or installs
- SureFire · brand it sells or installs
- Cold Steel · brand it sells or installs
- GBRS · brand it sells or installs
- Magpul · brand it sells or installs
- Trijicon · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Tacti-Cool this business | $2.1M | — |
| Painted Pistols Cannabis Company Chickasha | $2.1M | 0.1 mi |
| Buster Crabbe Pools Chickasha | $2.0M | 0.1 mi |
| Lulu's Super Thrift Chickasha | $2.1M | 0.2 mi |
| ELSTON'S FLOWERS AND GIFTS, INC Chickasha · 3 employees | $985K | 0.2 mi |
| Feathered Trellis Salvage Market Chickasha | $2.1M | 0.3 mi |
| Okie Gals Flowers And Gifts Chickasha | $2.1M | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $626K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Sporting Goods Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Sporting Goods Retailers (459110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Tacti-cool Guns, Ammo & Gear was founded by Aidan Gonzalez, a passionate firearms enthusiast and his dad Joseph Gonzalez, a military veteran.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Tacti-Cool
Tacti-Cool is a family-owned sporting goods retailers company in Chickasha, Oklahoma, in business since 2023. It is owned by Aidan Gonzalez (Founder). Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$626K).
Common questions
- Who owns Tacti-Cool?
- Tacti-Cool is owned by Aidan Gonzalez (Founder), according to public sources such as the company's website or filings.
- How much revenue does Tacti-Cool make?
- SeeBITDA estimates Tacti-Cool's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Tacti-Cool worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a sporting goods retailers company its size. Likely range: $119K–$626K.
- When was Tacti-Cool founded?
- Tacti-Cool has been in business since 2023.