Honda Of Muskogee
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 37 years (since 1989)
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Honda Of Muskogee this business | $22.7M | — |
| WKW ACQUISITIONS LLC Muskogee · 32 employees | $44.0M | 0.0 mi |
| Lake Country Cadillac of Muskogee Muskogee | $22.7M | 0.1 mi |
| JAY HODGE CHEVROLET CADILLAC INC Muskogee · 48 employees | $65.5M | 0.1 mi |
| Corley Cadillac Muskogee | $22.7M | 0.2 mi |
| Jay Hodge GMC of Muskogee Parts Department Muskogee | $22.7M | 0.4 mi |
| KYLE EDWARDS AUTO GROUP INC Muskogee · 15 employees | $19.2M | 0.4 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $367K – $6.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.5M – $43.0M |
| EBITDA range | $153K – $1.9M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Honda Of Muskogee
Honda Of Muskogee is a car dealers company in Muskogee, Oklahoma, in business since 1989. It is owned by Nicholas Varela (Dealer Principal). Its estimated annual revenue is about $22.7M, with roughly $997K of EBITDA. Its estimated business value is $3.0M (likely range $367K–$6.8M).
Common questions
- Who owns Honda Of Muskogee?
- Honda Of Muskogee is owned by Nicholas Varela (Dealer Principal), according to public sources such as the company's website or filings.
- How much revenue does Honda Of Muskogee make?
- SeeBITDA estimates Honda Of Muskogee's annual revenue at about $22.7M (likely between $3.5M and $43.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Honda Of Muskogee worth?
- About $3.0M, roughly 3× its estimated EBITDA of $997K, typical for a car dealers company its size. Likely range: $367K–$6.8M.
- When was Honda Of Muskogee founded?
- Honda Of Muskogee has been in business since 1989.