Mainstream Boutique Edmond
- Marie DeNicolaFounder · Company website
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 21 years (since 2005)
From public records and the company's website, not a statement that it's for sale.
What they do
Mainstream Boutique Edmond is a women-owned retail boutique in Edmond, Oklahoma, part of a franchise network of locally owned Mainstream Boutique stores. Its mission is to love, strengthen and celebrate women in the community.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Mainstream Boutique Edmond this business | $1.7M | — |
| AMBER GOODALL LLC Edmond · 1 employees | $516K | 0.0 mi |
| Luxe Lighting Edmond | $4.2M | 0.0 mi |
| Variant Sneakers and Apparel Edmond | $1.7M | 0.0 mi |
| Enjoy Optical Edmond | $1.7M | 0.0 mi |
| EDMOND SUMMIT COMPANY Edmond · 7 employees | $1.8M | 0.0 mi |
| Silver Leaf Gems Edmond | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“In 1991, Marie and Nick DeNicola relocated to Minnesota to pursue a career opportunity for Nick.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Mainstream Boutique Edmond
Mainstream Boutique Edmond is a retail trade company in Edmond, Oklahoma, in business since 2005. It is owned by Tess Strickland. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Mainstream Boutique Edmond?
- Mainstream Boutique Edmond is owned by Tess Strickland, according to public sources such as the company's website or filings.
- How much revenue does Mainstream Boutique Edmond make?
- SeeBITDA estimates Mainstream Boutique Edmond's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Mainstream Boutique Edmond worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Mainstream Boutique Edmond founded?
- Mainstream Boutique Edmond has been in business since 2005.