How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Toons USA is a marine dealership in Oklahoma and Missouri selling pontoon boats, outboards and used boats, and offering boat service, for families and boaters who want to enjoy life on the water.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- Avalon · brand it sells or installs
- Landau · brand it sells or installs
- Montara · brand it sells or installs
- Paradigm · brand it sells or installs
- Tahoe · brand it sells or installs
- Veranda · brand it sells or installs
- Viaggio · brand it sells or installs
- Xpress · brand it sells or installs
- Suzuki · brand it sells or installs
- Honda · brand it sells or installs
- Yamaha · brand it sells or installs
- Mercury · brand it sells or installs
- Sea Hunt · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| TOONS this business | $22.5M | — |
| 150 BOAT SALES LLC Checotah · 6 employees | $4.2M | 0.0 mi |
| HRH, LLC Checotah · 1 employees | $989K | 14.0 mi |
| BERKENBILE ENTERPRISES Muskogee · 9 employees | $5.8M | 23.4 mi |
| Rocky Ridge RV of Muskogee Muskogee | $22.5M | 23.5 mi |
| EARL'S LAKE COUNTRY RECREATIONAL VEHICLES, INC. Muskogee · 4 employees | $4.3M | 23.8 mi |
| ROAD TRACK AND TRAIL CYCLES INC Muskogee · 7 employees | $5.6M | 23.9 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $347K – $6.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Boat Dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.3M – $42.2M |
| EBITDA range | $145K – $1.9M |
| Industry (NAICS) | Boat Dealers (441222) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Toons
Toons is a car dealers company in Checotah, Oklahoma, in business since 2021. Its estimated annual revenue is about $22.5M, with roughly $987K of EBITDA. Its estimated business value is $3.0M (likely range $347K–$6.7M).
Common questions
- Who owns Toons?
- The owner of Toons isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Toons make?
- SeeBITDA estimates Toons's annual revenue at about $22.5M (likely between $3.3M and $42.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Toons worth?
- About $3.0M, roughly 3× its estimated EBITDA of $987K, typical for a car dealers company its size. Likely range: $347K–$6.7M.
- When was Toons founded?
- Toons has been in business since 2021.