Armory Outfitters
How we got $380K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Armory Outfitters LLC is a firearms store in Sallisaw, OK that sells firearms, ammunition, accessories and parts, and offers CCW and other firearm training. It says it serves customers looking to carry with confidence.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Glock · brand it sells or installs
- Sig Sauer · brand it sells or installs
- Canik · brand it sells or installs
- G-Force · brand it sells or installs
- G-Force Arms · brand it sells or installs
- Beretta · brand it sells or installs
- Radical Firearms · brand it sells or installs
- ATI · brand it sells or installs
- Ruger · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Armory Outfitters this business | $2.1M | — |
| Coffman's Flowers and Home Sallisaw | $2.1M | 0.0 mi |
| Flower Cottage Sallisaw | $2.1M | 0.0 mi |
| Ivy Threads Sallisaw | $2.1M | 0.0 mi |
| Becca's Bargains Sallisaw | $2.1M | 0.0 mi |
| Perry's Office Supply Sallisaw | $2.1M | 0.1 mi |
| Lizzy Lou's Consignment Sallisaw | $2.1M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $380K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $625K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“William started Armory Outfitters in 2021 with a vision of creating a family-owned business built with family values like honesty, integrity, and respect for others.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Armory Outfitters
Armory Outfitters is a family-owned retail trade company in Sallisaw, Oklahoma, in business since 2018. It is owned by William Beller. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $380K (likely range $119K–$625K).
Common questions
- Who owns Armory Outfitters?
- Armory Outfitters is owned by William Beller, according to public sources such as the company's website or filings.
- How much revenue does Armory Outfitters make?
- SeeBITDA estimates Armory Outfitters's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Armory Outfitters worth?
- About $380K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
- When was Armory Outfitters founded?
- Armory Outfitters has been in business since 2018.