SeneGence
How we got $213K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 29 years (since 1997)
- Founder still runs it after 29 years
From public records and the company's website, not a statement that it's for sale.
What they do
SeneGence sells makeup, skincare, wellness, and hair care products, offered through independent distributors and a skin analysis tool. Its pages describe a site for shoppers, with distributor sign-up and a shop catalog.
From the company's website. Industry: Hair & beauty salons.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SeneGence this business | $440K | — |
| Senegence International Sapulpa | $440K | 0.0 mi |
| Jennifer's Hair Outlet Sapulpa | $440K | 0.2 mi |
| Losi Esthetics Sapulpa | $440K | 0.2 mi |
| Whitehouse Barbershop Sapulpa | $440K | 0.2 mi |
| Water Street Tattoo Sapulpa | $440K | 0.2 mi |
| Hairology Salon Sapulpa Sapulpa | $440K | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $213K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About SeneGence
SeneGence is a hair & beauty salons company in Sapulpa, Oklahoma, in business since 1997. It is owned by Joni Rogers- (Founder). Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $213K (likely range $62K–$398K).
Common questions
- Who owns SeneGence?
- SeneGence is owned by Joni Rogers- (Founder), according to public sources such as the company's website or filings.
- How much revenue does SeneGence make?
- SeeBITDA estimates SeneGence's annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is SeneGence worth?
- About $213K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was SeneGence founded?
- SeneGence has been in business since 1997.
- Is SeneGence for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 29 years (since 1997); founder still runs it after 29 years.