SeeBITDAOklahoma

Will Rogers Memorial Rodeo

Other Spectator Sports
Estimated valueLow confidence
$1.0M
$364Klikely range$2.0M
About 2.7× its yearly profit, typical for a company this size in its industry.
Revenue
$1.5M
a year
Profit (EBITDA)
$386K
26% of revenue
Employees
—
not reported
Leadership
Miss Calie Newman
Owner · source
Unlikely to sell soon
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $1.0M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical other spectator sports business in Oklahoma$1.5M
Revenue$1.5M
× 26% profit margin$386K
× 2.7 sale multiple = value$1.0M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 17 years (since 2009)

From public records and the company's website, not a statement that it's for sale.

What they do

The Will Rogers Memorial Rodeo is a rodeo event held at its grounds in Vinita, OK, with events, an itinerary, ticket sales and sponsorship and vendor opportunities.

Products & services
Rodeo eventsTickets
Service area
Vinita, OK

From the company's website. Industry: Other Spectator Sports.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Will Rogers Memorial Rodeo
this business
$1.5M$386K—
SALINA HIGHBANKS SPEEDWAY
Pryor
$757K$97K23.4 mi
SALINA HIGHBANKS SPEEDWAY, LLC
Salina · 13 employees
$4.8M$1.0M24.2 mi
LIGHTNING S PRODUCTIONS, INC.
Inola · 1 employees
$709K$212K38.5 mi
Arrowhead Speedway
Colcord
$793K$187K41.0 mi
Port City Raceway
Tulsa
$793K$187K48.0 mi
EL RINCONCITO KAREOKE BAR
Tulsa · 1 employees
$586K$175K53.4 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.0M
Multiple for this size and industry2.7×
Value range$364K – $2.0M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Spectator Sports businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (26%). Treat these as a rough guide.

Revenue range$661K – $2.4M
EBITDA range$169K – $610K
Industry (NAICS)Other Spectator Sports (711219)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Will Rogers Memorial Rodeo

Will Rogers Memorial Rodeo is an other spectator sports company in Vinita, Oklahoma, in business since 2009. It is owned by Miss Calie Newman. Its estimated annual revenue is about $1.5M, with roughly $386K of EBITDA. Its estimated business value is $1.0M (likely range $364K–$2.0M).

Common questions

Who owns Will Rogers Memorial Rodeo?
Will Rogers Memorial Rodeo is owned by Miss Calie Newman, according to public sources such as the company's website or filings.
How much revenue does Will Rogers Memorial Rodeo make?
SeeBITDA estimates Will Rogers Memorial Rodeo's annual revenue at about $1.5M (likely between $661K and $2.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Will Rogers Memorial Rodeo worth?
About $1.0M, roughly 2.7× its estimated EBITDA of $386K, typical for a other spectator sports company its size. Likely range: $364K–$2.0M.
When was Will Rogers Memorial Rodeo founded?
Will Rogers Memorial Rodeo has been in business since 2009.