Grey Matters International, Inc.
How we got $212K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 18 years (since 2008)
From public records and the company's website, not a statement that it's for sale.
What they do
Grey Matters International, founded by Dr. Kevin Fleming, offers neuroscience-based decision-making and behavior-change services on a concierge basis, traveling to clients for private intensives and executive wellness work. It serves executives, high performers and couples seeking alternatives to traditional therapy and self-help.
From the company's website. Industry: Hair & beauty salons.
Customers & suppliers
Customers
- Forbes · named on its website
- Widen · named on its website
- EON Reality · named on its website
- DDI World · named on its website
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Grey Matters International, Inc. this business | $440K | — |
| Tulsa Wax Company Tulsa | $440K | 0.0 mi |
| Waxing & Skincare by Missy Tulsa | $440K | 0.0 mi |
| HydraCare IV - Mobile IV Solutions Tulsa | $440K | 0.1 mi |
| Red Clay Beauty Tulsa | $440K | 0.1 mi |
| Utica Square Skin Care Tulsa | $440K | 0.1 mi |
| Beauty Loft Salon & Spa Tulsa | $440K | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $212K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Grey Matters International, Inc.
Grey Matters International, Inc. is a hair & beauty salons company in Tulsa, Oklahoma, in business since 2008. It is owned by Matthew Gonnering (CEO). Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $212K (likely range $62K–$398K).
Common questions
- Who owns Grey Matters International, Inc.?
- Grey Matters International, Inc. is owned by Matthew Gonnering (CEO), according to public sources such as the company's website or filings.
- How much revenue does Grey Matters International, Inc. make?
- SeeBITDA estimates Grey Matters International, Inc.'s annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Grey Matters International, Inc. worth?
- About $212K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was Grey Matters International, Inc. founded?
- Grey Matters International, Inc. has been in business since 2008.