Real Rooted Rituals
How we got $540K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Real Rooted Rituals is a woman-founded natural skincare and wellness brand in rural Oklahoma that sells clean skincare and offers wellness treatments in Muskogee, OK.
From the company's website. Industry: Offices of other health practitioners.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Real Rooted Rituals this business | $1.0M | — |
| Song Byrd Behavioral Health Muskogee | $1.0M | 0.1 mi |
| Hines Chiropractic Clinic Muskogee | $1.0M | 0.1 mi |
| JAMES W HINES DC, PC Muskogee · 2 employees | $471K | 0.1 mi |
| Stewart & Trimble Optometry Muskogee | $1.0M | 0.2 mi |
| BROADWAY VISION ASSOCIATES, PLC Muskogee · 6 employees | $1.5M | 0.2 mi |
| Erin Goss, Lpc, Ladc, Pllc Muskogee | $1.0M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $540K |
| Multiple for this size and industry | 2.5× |
| Value range | $175K – $856K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Offices of other health practitioners businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (22%). Treat these as a rough guide.
| Revenue range | $406K – $1.3M |
| EBITDA range | $87K – $285K |
| Industry (NAICS) | Offices of other health practitioners (6213) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Real Rooted Rituals
Real Rooted Rituals is an offices of other health practitioners company in Muskogee, Oklahoma, in business since 2025. It is owned by Terri Leek (Co-Founder). Its estimated annual revenue is about $1.0M, with roughly $216K of EBITDA. Its estimated business value is $540K (likely range $175K–$856K).
Common questions
- Who owns Real Rooted Rituals?
- Real Rooted Rituals is owned by Terri Leek (Co-Founder), according to public sources such as the company's website or filings.
- How much revenue does Real Rooted Rituals make?
- SeeBITDA estimates Real Rooted Rituals's annual revenue at about $1.0M (likely between $406K and $1.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Real Rooted Rituals worth?
- About $540K, roughly 2.5× its estimated EBITDA of $216K, typical for a offices of other health practitioners company its size. Likely range: $175K–$856K.
- When was Real Rooted Rituals founded?
- Real Rooted Rituals has been in business since 2025.