SeeBITDAOklahoma

Dickey's Barbecue Pit

  • 1185, Asp Avenue, Norman, OK
  • Since 1941
  • Family-owned
  • NAICS 7225
Estimated valueLow confidence
$332K
$118Klikely range$518K
About 1.8× its yearly EBITDA, typical for a company this size in its industry.
Revenue
$1.7M
a year
EBITDA
$184K
11% of revenue
Employees
—
not reported
Leadership
Laura Rea Dickey
CEO · source · confirmed by 2 sources
Likely to sell
  • Jeff Gruber
    Senior Vice President of Franchise Administration · Company website
  • Ryan Reeves
    Senior Vice President of Franchise Sales · Company website
  • Christine Reddy
    Senior Vice President of Franchise Relations & 3PV · Company website
  • Sarah Rooney
    Senior Vice President of Technology & Training · Company website
  • Lauren Lumbley
    Senior Vice President of Marketing · Company website
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $332K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical restaurants business in Oklahoma$1.7M
Revenue$1.7M
× 11% EBITDA margin$184K
× 1.8 sale multiple = value$332K

Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 85 years (since 1941)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Dickey's Barbecue Pit serves Texas-style barbecue restaurant meals for takeout, delivery and dine-in at its Norman, Oklahoma locations, and offers barbecue catering for events such as weddings. The pages describe it as a Texas-style barbecue restaurant that has served classic recipes since 1941.

Products & services
Smoked meatsBBQ cateringBarbecue buffets and interactive stationsSouthern sidesDessertsBig Yellow Cup Rewards
Markets served
WeddingsShowersRehearsals
Service area
Norman, OKNorman, Oklahoma

From the company's website. Industry: Restaurants.

Compared with similar businesses nearby

BusinessEst. revenueEst. EBITDADistance
Dickey's Barbecue Pit
this business
$1.7M$184K—
Chick-fil-A
Norman
$1.7M$184K0.1 mi
Pizza Hut Express
Norman
$1.7M$184K0.1 mi
Einstein Bros. Bagels
Norman
$1.7M$184K0.2 mi
Subway
Norman
$1.7M$184K0.2 mi
QDOBA Mexican Eats
Norman
$1.7M$184K0.2 mi
Crossroads Restaurant
Norman
$1.7M$184K0.2 mi

Ranges & sources

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$753K – $2.2M
EBITDA range$82K – $240K
Industry (NAICS)Restaurants and Other Eating Places (7225)
Value range$118K – $518K

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded 1941 by Travis DickeyFamily-owned
“In 1941, World War I veteran Travis Dickey opened the first Dickey’s Barbecue Pit in Dallas, Texas.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Dickey's Barbecue Pit

Dickey's Barbecue Pit is a family-owned restaurants company in Norman, Oklahoma, in business since 1941. It is owned by Laura Rea Dickey (CEO). Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $332K (likely range $118K–$518K).

Common questions

Who owns Dickey's Barbecue Pit?
Dickey's Barbecue Pit is owned by Laura Rea Dickey (CEO), according to public sources such as the company's website or filings.
How much revenue does Dickey's Barbecue Pit make?
SeeBITDA estimates Dickey's Barbecue Pit's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Dickey's Barbecue Pit worth?
About $332K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.
When was Dickey's Barbecue Pit founded?
Dickey's Barbecue Pit has been in business since 1941.
Is Dickey's Barbecue Pit for sale?
There's no public listing, but it shows signs that often come before a sale: in business 85 years (since 1941); no family successor named on its website.